Website review, no card needed
trendingcustom.com website review
Visit site (opens in a new tab)Reviewed 5 November 202651 issues · 99 checks
This review found 51 issues worth fixing on trendingcustom.com, 16 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #65,423 of 99,098 reviewed websitesbeats 30%
- #40,241 of 54,243 online storesbeats 22%
- #37,917 of 49,214 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.6 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 226 ms |
| May 23, 2026 | 221 ms |
| May 30, 2026 | 228 ms |
| Jun 6, 2026 | 239 ms |
| Jun 13, 2026 | 245 ms |
| Jun 20, 2026 | 242 ms |
| Jun 27, 2026 | 238 ms |
| Jul 4, 2026 | 237 ms |
| Jul 11, 2026 | 230 ms |
| Jul 18, 2026 | 240 ms |
| Jul 25, 2026 | 254 ms |
| Aug 1, 2026 | 255 ms |
| Aug 8, 2026 | 259 ms |
| Aug 15, 2026 | 255 ms |
| Aug 22, 2026 | 259 ms |
| Aug 29, 2026 | 262 ms |
| Sep 5, 2026 | 264 ms |
| Sep 12, 2026 | 264 ms |
| Sep 19, 2026 | 262 ms |
| Sep 26, 2026 | 257 ms |
| Oct 3, 2026 | 252 ms |
| Oct 10, 2026 | 253 ms |
| Oct 17, 2026 | 246 ms |
| Oct 24, 2026 | 229 ms |
| Oct 31, 2026 | 213 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.5 s
6.4 s
7.3 s
Speed
Reduce unused JavaScript
1.6 s · 662 KiBAbout 662 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Render-blocking requests
1.4 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,387 HTML elements
The page has 3,387 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, loox.io and Klaviyo and others), adding 2.0 MB and 1.3 s of main-thread time.
Improve image delivery
450 ms · 680 KiB13 images could be 680 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
610 ms · 151 KiBAbout 151 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.
Use efficient cache lifetimes
600 ms · 153 KiB16 files are served with short cache lifetimes, so returning visitors download them again (153 KiB).
Google Tag Manager adds 491 ms
491 msGoogle Tag Manager costs a phone 491 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
loox.io adds 392 ms
392 msloox.io costs a phone 392 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 251 ms. During a long task the page ignores taps.
Klaviyo adds 125 ms
125 msKlaviyo costs a phone 125 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 66 ms
66 msShopify costs a phone 66 ms of main-thread work and 858 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.0 s
11.0 sYour largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.9 s
21.9 sThe page becomes fully interactive after 21.9 s. Good is under 3.8 s.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
40 images without width and height
40 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 381 ms
381 msScripts block taps and scrolling for 381 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 226 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 120 ms
120 msReal visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 29% faster for real visitors
-29%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.6 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 360 requests
4.7 MBYour homepage downloads 4.7 MB in 360 requests on a phone: scripts 2.0 MB (109), images 1.4 MB (58) and other files 913 KiB (164). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (296 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.33 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
Unlabelled dropdowns
1 dropdown has no label.
56 text elements with low contrast
56 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
50 images without alt text
50 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (72 elements)
All page content should be contained by landmarks: 72 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 13 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
13 links with vague text
13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
5 links crawlers can't follow
5 links have no real href, so search engines can't follow them.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
457 internal links, 20 external
The homepage links to 457 pages on trendingcustom.com and 20 external pages.
4 checks passed
Title: 64 characters
Your title is a healthy 64 characters: “Unique Personalized Gifts for All Occasions For Your Beloved One”.
Canonical URL set
The canonical URL is https://trendingcustom.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://trendingcustom.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,168 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://trendingcustom.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
11 pages without a meta description
https://trendingcustom.com/pages/my-wishlist, https://trendingcustom.com/pages/gift-finder, https://trendingcustom.com/pages/happy-customers, https://trendingcustom.com/pages/tracking-order, https://trendingcustom.com/collections/christmas-gifts and https://trendingcustom.com/collections/best-sellers and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97092528&Ver=2&mid=4a74ec6d-91f6-4543-9a95-572cedaf155c&bo=1&sid=94908460d91d11f197b5bf0e9d20c367&vid=9490a050d91d11f1b901e9874e9ff598&vids=1&msclkid=N&pi=918639831&lg.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.
2 checks passed
Tap targets are thumb-sized
53 of 53 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 795 words of copy
The homepage carries about 795 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Track Your Order” and “Contact Us”.
9 calls to action
The homepage has 9 calls to action, for example “Track Order”, “Learn More” and “Contact Us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 98 testimonial or review blocks, 3 trust badges and “more than 2M+ customers”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 3 email links.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
31 cookies set on arrival
31Opening the homepage sets 31 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trendingcustom.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Klaviyo Email Marketing Sms · Convert Experiences · Searchanise Search Filter · Convert Web Pixel · Applovin Shop Integration · Thank You Page · loox.io · webmarked.net · recomaticapp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on trendingcustom.com, including 24 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.