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tribalchimp.com website review
Visit site (opens in a new tab)Reviewed 5 November 202631 issues · 82 checks
This review found 31 issues worth fixing on tribalchimp.com, 6 of them high impact, across 82 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
92A- #807 of 104,682 reviewed websitesbeats 99%
- #319 of 58,656 online storesbeats 99%
- #300 of 53,423 Shopify storesbeats 99%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 1.0 s |
| Oct 24, 2026 | 997 ms |
| Oct 31, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 133 ms |
| May 23, 2026 | 135 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 136 ms |
| Jun 13, 2026 | 137 ms |
| Jun 20, 2026 | 144 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 146 ms |
| Jul 18, 2026 | 141 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 139 ms |
| Aug 15, 2026 | 148 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 158 ms |
| Sep 12, 2026 | 159 ms |
| Sep 19, 2026 | 158 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 151 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 145 ms |
| Oct 24, 2026 | 146 ms |
| Oct 31, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
6,389 HTML elements
The page has 6,389 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, loox.io and OptiMonk and others), adding 1.2 MB and 923 ms of main-thread time.
Render-blocking requests
750 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Use efficient cache lifetimes
385 KiB24 files are served with short cache lifetimes, so returning visitors download them again (385 KiB).
Reduce unused JavaScript
385 KiBAbout 385 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
alia-prod.com adds 232 ms
232 msalia-prod.com costs a phone 232 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 43 ms
43 msShopify costs a phone 43 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.
Improve image delivery
186 KiB12 images could be 186 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
61 KiBPolyfills for old browsers add 61 KiB JavaScript that modern phones do not need.
Minify JavaScript
45 KiB45 KiB could be saved by minifying JavaScript.
Reduce unused CSS
27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
17 KiB17 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Mobile performance score: 98
98/100Your mobile performance score is 98. That is in Google's “good” band (90 and up).
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 14.4 s
14.4 sThe page becomes fully interactive after 14.4 s. Good is under 3.8 s.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 133 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 48% faster for real visitors
-48%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 3.0 s
3.0 sVisually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.
Total Blocking Time: 135 ms
135 msScripts block the page for only 135 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.1 s
1.1 sYour largest element renders in 1.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.
Images and page weight
Page weight: 3.1 MB in 294 requests
3.1 MBYour homepage downloads 3.1 MB in 294 requests on a phone: scripts 1.3 MB (123), other files 798 KiB (118) and images 715 KiB (23). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.86 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
31 text elements with low contrast
31 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (18 elements)
All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (19 elements).
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (12 characters)
Your title is only 12 characters: “Tribal Chimp”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (282 characters)
Your meta description is 282 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
78 internal links, 3 external
The homepage links to 78 pages on tribalchimp.com and 3 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://tribalchimp.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://tribalchimp.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,380 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://tribalchimp.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://tribalchimp.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://tribalchimp.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://tribalchimp.com/a/collections/all-products and https://tribalchimp.com/a/collections/bundle/bundle-builder all use the title “Products”. Search engines can't tell which page to show for a search, so each competes with the others.
10 pages without a meta description
https://tribalchimp.com/pages/black-friday, https://tribalchimp.com/collections/super-saver-combos, https://tribalchimp.com/collections/hair-styling-products, https://tribalchimp.com/a/collections/all-products, https://tribalchimp.com/collections/hair-care-1 and https://tribalchimp.com/collections/soaps and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://tribalchimp.com/products/tribal-chimp-hair-styling-powder and https://tribalchimp.com/products/hair-styling-powder-buy-4-get-4-bfcm use the same meta description. A description written for each page earns more clicks.
9 pages without an H1
https://tribalchimp.com/products/tribal-chimp-hair-styling-powder, https://tribalchimp.com/collections/hair-styling-products, https://tribalchimp.com/a/collections/all-products, https://tribalchimp.com/products/tribal-chimp-bck, https://tribalchimp.com/a/collections/bundle/bundle-builder and https://tribalchimp.com/collections/subscriptions and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
33 of 35 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 392 words of copy
The homepage carries about 392 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Black Friday Deals”.
12 calls to action
The homepage has 12 calls to action, for example “Shop All Hair Styling”, “Shop For” and “Shop All”.
20 short forms
20 short forms (1 field at most) are right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
40 cookies set on arrival
40Opening the homepage sets 40 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
59 other companies contacted
Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tribalchimp.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Simprosys Google Shopping Feed · Seal Subscriptions · Kaching Bundles · Attentive · Uppromote Affiliate · Frequently Bought · Klaviyo Email Marketing Sms · Optimonk Popup Cro A B Test · Affliate By Secomapp · Aftersell · loox.io · trustpilot.com · influencer-hero.com · attn.tv
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on tribalchimp.com, including 12 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.