tribstar.com website review

About 2.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

30 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

A phone's processor spends 21.7 s on main-thread work while loading, 10.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 1.9 s of main-thread work and 1.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 3,668 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, primis.tech and Google CDN and others), adding 5.2 MB and 5.5 s of main-thread time.

161 files are served with short cache lifetimes, so returning visitors download them again (2.4 MB).

primis.tech costs a phone 996 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 641 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 563 ms. During a long task the page ignores taps.

Pubmatic costs a phone 438 ms of main-thread work and 88 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Rubicon Project costs a phone 424 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 11 KiB of CSS is downloaded but never applied on this page.

8 KiB could be saved by minifying JavaScript.

1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hotel in former Macy's, new concert venues proposed for mall”.

Visually, the page fills in at 20.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 4.8 s in total while the page loads. Good is under 200 ms.

The page becomes fully interactive after 70.9 s. Good is under 3.8 s.

The first text or image appears after 7.4 s on a phone. Good is under 1.8 s.

10 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 8.9 MB in 1,031 requests on a phone: scripts 5.4 MB (118), images 1.6 MB (235) and other files 1.3 MB (512). Under 2 MB keeps phones on slow connections fast.

1 image (44 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (44 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.52 g of CO₂e: 302.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

1 button has no accessible name, so screen readers announce just “button”.

Interactive controls must not be nested: 19 elements on the page fail this check, rated serious by axe-core.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

ARIA tab nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 136 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Elements marked as presentational should be consistently ignored: 36 elements on the page fail this check, rated minor by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Structured data found (WebSite) but with 3 problems, for example “ld+json block 1 is not valid JSON (Expected ',' or ']' after array element in JSON at position )”.

2 links have no real href, so search engines can't follow them.

The homepage links to 287 pages on tribstar.com and 92 external pages.

Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.tribstar.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

https://www.tribstar.com/subscriptions, https://www.tribstar.com/activate, https://www.tribstar.com/subscriber-services, https://www.tribstar.com/app-downloads, https://www.tribstar.com/textalerts and https://www.tribstar.com/news and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.tribstar.com/activate, https://www.tribstar.com/subscriber-services, https://www.tribstar.com/e-edition and https://www.tribstar.com/textalerts have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.tribstar.com/activate and https://www.tribstar.com/subscriber-services have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.

55 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

11 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

2 errors were logged to the browser console while the page loaded, for example “premium_text_ads is not defined”.

Chrome logged issues while loading the page (“Cookie”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 94 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,994 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 5 cookies (measured from a US location before any click).

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.