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trifacta.com website review
Visit site (opens in a new tab)Reviewed 21 October 202635 issues · 83 checks
This review found 35 issues worth fixing on trifacta.com, 19 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 330 ms |
| May 9, 2026 | 328 ms |
| May 16, 2026 | 324 ms |
| May 23, 2026 | 329 ms |
| May 30, 2026 | 346 ms |
| Jun 6, 2026 | 351 ms |
| Jun 13, 2026 | 361 ms |
| Jun 20, 2026 | 369 ms |
| Jun 27, 2026 | 374 ms |
| Jul 4, 2026 | 364 ms |
| Jul 11, 2026 | 334 ms |
| Jul 18, 2026 | 300 ms |
| Jul 25, 2026 | 257 ms |
| Aug 1, 2026 | 224 ms |
| Aug 8, 2026 | 198 ms |
| Aug 15, 2026 | 180 ms |
| Aug 22, 2026 | 173 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 187 ms |
| Sep 12, 2026 | 201 ms |
| Sep 19, 2026 | 204 ms |
| Sep 26, 2026 | 201 ms |
| Oct 3, 2026 | 192 ms |
| Oct 10, 2026 | 177 ms |
| Oct 17, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
2.9 s
3.5 s
4.1 s
4.7 s
Speed
Improve image delivery
2.2 s · 481 KiB1 image could be 481 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.2 s faster on a phone.
11,643 HTML elements
The page has 11,643 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 21
21/100Your mobile performance score is 21 (desktop: 63). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
950 ms · 3.4 MB19 files are served with short cache lifetimes, so returning visitors download them again (3.4 MB).
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, nitrocdn.com and Cookiebot and others), adding 721 KiB and 1.0 s of main-thread time.
Reduce unused JavaScript
600 ms · 174 KiBAbout 174 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 758 ms. During a long task the page ignores taps.
Google Tag Manager adds 511 ms
511 msGoogle Tag Manager costs a phone 511 ms of main-thread work and 209 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
350 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Reduce unused CSS
40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 63 but mobile only 21. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 21 ms
21 msYour server sent the HTML in 21 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.27
0.27For real visitors the layout shifts by 0.27 (75th percentile). Good is under 0.1.
First Contentful Paint: 9.3 s
9.3 sThe first text or image appears after 9.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 18.0 s
18.0 sYour largest element takes 18.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Woman having a virtual meeting mobile image”.
Time to Interactive: 19.7 s
19.7 sThe page becomes fully interactive after 19.7 s. Good is under 3.8 s.
Speed Index: 9.7 s
9.7 sVisually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 838 ms
838 msScripts block taps and scrolling for 838 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.308
0.308The layout shifts by 0.308 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 994 ms
994 msReal visitors wait 994 ms for your server to start answering (75th percentile). Good is under 800 ms.
4 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 174 ms
174 msReal visitors wait 174 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 47% faster for real visitors
-47%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 330 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 6.2 MB in 261 requests
6.2 MBYour homepage downloads 6.2 MB in 261 requests on a phone: media 3.3 MB (1), scripts 1.7 MB (177) and images 563 KiB (27). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
woman-having-a-virtual-meeting.jpg weighs 538 KiB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (538 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.8 g of CO₂ per visit
1.77 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.77 g of CO₂e: 212.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
33 tap targets too small
33 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Users should be able to zoom and scale the text up to 500% (1 element)
Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4, h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 48 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No XML sitemap
No XML sitemap at https://www.alteryx.com/sitemap.xml, so Google discovers your pages only by following links.
10 links with vague text
10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
9 links crawlers can't follow
9 links have no real href, so search engines can't follow them.
248 internal links, 35 external
The homepage links to 248 pages on trifacta.com and 35 external pages.
7 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Trifacta has joined Alteryx to help customers and partners bring even more value to their businesses, powered by breakt…”.
One H1 headline
Your main headline reads: “Trifacta is Now Alteryx Designer Cloud”.
Title: 48 characters
Your title is a healthy 48 characters: “Trifacta is Now Alteryx Designer Cloud - Alteryx”.
Canonical URL set
The canonical URL is https://www.alteryx.com/about-us/trifacta-is-now-alteryx-designer-cloud.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
No llms.txt
There is no https://www.alteryx.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,329 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.
7 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5245748&tm=gtm002&Ver=2&mid=280bb935-a153-4804-a275-d44c65e3c058&bo=1&sid=00859900cd2011f1be38b58c0ed83a7b&vid=00858840cd2011f1bb455d47d21a48b0&vids=1&msclkid=N&pi=918.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
2 checks passed
Tap targets are thumb-sized
15 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 971 words of copy
The homepage carries about 971 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More” and “Start Free Trial”.
36 calls to action
The homepage has 36 calls to action, for example “Learn More”, “Contact Us” and “Start Free Trial”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Hotjar.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trifacta.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on trifacta.com, including 20 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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