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triple-60.com website review
Visit site (opens in a new tab)Reviewed 8 November 202627 issues · 78 checks
This review found 27 issues worth fixing on triple-60.com, 9 of them high impact, across 78 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,825 of 98,489 reviewed websitesbeats 93%
- #2,577 of 53,779 online storesbeats 93%
- #2,498 of 48,777 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 881 ms |
| May 23, 2026 | 881 ms |
| May 30, 2026 | 826 ms |
| Jun 6, 2026 | 811 ms |
| Jun 13, 2026 | 781 ms |
| Jun 20, 2026 | 775 ms |
| Jun 27, 2026 | 794 ms |
| Jul 4, 2026 | 795 ms |
| Jul 11, 2026 | 846 ms |
| Jul 18, 2026 | 867 ms |
| Jul 25, 2026 | 880 ms |
| Aug 1, 2026 | 928 ms |
| Aug 8, 2026 | 935 ms |
| Aug 15, 2026 | 931 ms |
| Aug 22, 2026 | 952 ms |
| Aug 29, 2026 | 960 ms |
| Sep 5, 2026 | 992 ms |
| Sep 12, 2026 | 986 ms |
| Sep 19, 2026 | 946 ms |
| Sep 26, 2026 | 921 ms |
| Oct 3, 2026 | 908 ms |
| Oct 10, 2026 | 895 ms |
| Oct 17, 2026 | 888 ms |
| Oct 24, 2026 | 900 ms |
| Oct 31, 2026 | 859 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 77 ms |
| May 23, 2026 | 79 ms |
| May 30, 2026 | 83 ms |
| Jun 6, 2026 | 84 ms |
| Jun 13, 2026 | 80 ms |
| Jun 20, 2026 | 82 ms |
| Jun 27, 2026 | 82 ms |
| Jul 4, 2026 | 81 ms |
| Jul 11, 2026 | 82 ms |
| Jul 18, 2026 | 80 ms |
| Jul 25, 2026 | 80 ms |
| Aug 1, 2026 | 82 ms |
| Aug 8, 2026 | 83 ms |
| Aug 15, 2026 | 82 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 79 ms |
| Sep 5, 2026 | 79 ms |
| Sep 12, 2026 | 79 ms |
| Sep 19, 2026 | 84 ms |
| Sep 26, 2026 | 86 ms |
| Oct 3, 2026 | 87 ms |
| Oct 10, 2026 | 87 ms |
| Oct 17, 2026 | 92 ms |
| Oct 24, 2026 | 96 ms |
| Oct 31, 2026 | 95 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
3.1 s · 717 KiB16 images could be 717 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.1 s faster on a phone.
Main-thread work: 7.3 s
A phone's processor spends 7.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Reduce unused CSS
300 ms · 87 KiBAbout 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Clarity adds 253 ms
253 msClarity costs a phone 253 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 120 ms
120 msazurefd.net costs a phone 120 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 third-party services on the page
4 third-party services load with your homepage (Clarity, azurefd.net and Shopify and others), adding 644 KiB and 425 ms of main-thread time.
Reduce unused JavaScript
182 KiBAbout 182 KiB of JavaScript is downloaded but never used on this page.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 51 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
15 KiB4 files are served with short cache lifetimes, so returning visitors download them again (15 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.3 s
17.3 sYour largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Proven by champions. Ready for you.”.
Time to Interactive: 17.3 s
17.3 sThe page becomes fully interactive after 17.3 s. Good is under 3.8 s.
Speed Index: 7.3 s
7.3 sVisually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 77 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 91 ms
91 msReal visitors wait 91 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 1.0 s
1.0 sThe first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 1 ms
1 msScripts block the page for only 1 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 16.0 MB in 210 requests
16.0 MBYour homepage downloads 16.0 MB in 210 requests on a phone: media 10.4 MB (2), images 3.0 MB (33) and other files 1.2 MB (106). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
triple_sixty_logo.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
425 KiB2 images are downloaded at several times the size a phone draws them, for example Moritz_EU_Open_Champion_1_e18b0bec-202c-4b1f-b1d7-98a4296f7d at 2,000 px wide, shown at 390 px. Resized copies would save about 425 KiB.
2 images in older formats
2 images (139 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 4.5 g of CO₂ per visit
4.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.53 g of CO₂e: 544.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
11 tap targets too small
11 tap targets are too small or too close together to hit reliably with a finger.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Triple 60 / Whyte Carbon” and “TRIPLE 60 BUTTS HAVE ARRIVED”). One clear main headline is easier for people and search engines.
103 internal links, 5 external
The homepage links to 103 pages on triple-60.com and 5 external pages.
7 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “Experience superior performance with Triple-60's premium carbon shafts. Versatile, customizable, endorsed by pros for y…”.
Title: 58 characters
Your title is a healthy 58 characters: “Premium Carbon Shafts for Serious Pool Players | Triple 60”.
Canonical URL set
The canonical URL is https://triple-60.com/.
Structured data in place
Structured data found: BreadcrumbList and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://triple-60.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (658 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://triple-60.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://triple-60.com/collections/shafts/play-shaft is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a meta description
https://triple-60.com/collections/shafts and https://triple-60.com/collections/shafts/play-shaft use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
34 of 37 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 32 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 533 words of copy
The homepage carries about 533 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now” and “Shop stock options”.
12 calls to action
The homepage has 12 calls to action, for example “SHOP NOW”, “Shop now” and “Shop stock options”.
3 short forms
3 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at triple-60.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Air Reviews
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on triple-60.com, including 11 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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