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trishscully.com website review
Visit site (opens in a new tab)Reviewed 7 November 202627 issues · 85 checks
This review found 27 issues worth fixing on trishscully.com, 7 of them high impact, across 85 checks. The most urgent: page weight: 17.9 MB in 304 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #6,972 of 98,268 reviewed websitesbeats 90%
- #3,933 of 53,623 online storesbeats 89%
- #3,816 of 48,647 Shopify storesbeats 88%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.0 s |
| May 30, 2026 | 1.0 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 993 ms |
| Jun 20, 2026 | 998 ms |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 993 ms |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 990 ms |
| Oct 17, 2026 | 968 ms |
| Oct 24, 2026 | 923 ms |
| Oct 31, 2026 | 912 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 105 ms |
| May 23, 2026 | 103 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 94 ms |
| Jun 27, 2026 | 93 ms |
| Jul 4, 2026 | 89 ms |
| Jul 11, 2026 | 88 ms |
| Jul 18, 2026 | 88 ms |
| Jul 25, 2026 | 88 ms |
| Aug 1, 2026 | 89 ms |
| Aug 8, 2026 | 91 ms |
| Aug 15, 2026 | 95 ms |
| Aug 22, 2026 | 96 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 96 ms |
| Sep 12, 2026 | 97 ms |
| Sep 19, 2026 | 99 ms |
| Sep 26, 2026 | 103 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 104 ms |
| Oct 31, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.9 s
3.3 s
Speed
Main-thread work: 5.0 s
A phone's processor spends 5.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
800 ms · 611 KiB14 images could be 611 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 1.2 MB and 832 ms of main-thread time.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Google Tag Manager adds 357 ms
357 msGoogle Tag Manager costs a phone 357 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 322 ms
322 msShopify costs a phone 322 ms of main-thread work and 604 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,365 HTML elements
The page has 2,365 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
250 ms · 217 KiBAbout 217 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 250 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 189 ms. During a long task the page ignores taps.
Reduce unused CSS
100 ms · 70 KiBAbout 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 100 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
17 KiB8 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 17.2 s
17.2 sThe page becomes fully interactive after 17.2 s. Good is under 3.8 s.
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 358 ms
358 msScripts block taps and scrolling for 358 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 105 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 111 ms
111 msReal visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 426 ms
426 msReal visitors wait 426 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 17.9 MB in 304 requests
17.9 MBYour homepage downloads 17.9 MB in 304 requests on a phone: media 12.9 MB (1), images 1.9 MB (32) and other files 1.6 MB (157). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Screenshot_2026-10-08_at_11.14.55_AM_637c7d67-1316-4396-9166 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 5.1 g of CO₂ per visit
5.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.08 g of CO₂e: 609.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
246 internal links, 5 external
The homepage links to 246 pages on trishscully.com and 5 external pages.
8 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Trish Scully designs distinctive, boutique children's and women's clothing, shoes and accessories. Shop our collection …”.
One H1 headline
Your main headline reads: “TRISH SCULLY”.
Title: 63 characters
Your title is a healthy 63 characters: “Boutique Children's Clothing | Women's & Girls' Clothing Online”.
Canonical URL set
The canonical URL is https://trishscully.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://trishscully.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://trishscully.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (791 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without an H1
https://trishscully.com/collections/girls-clothes, https://trishscully.com/collections/girls-dressup, https://trishscully.com/collections/girls-accessories and https://trishscully.com/collections/girls-shoes have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 394 words of copy
The homepage carries about 394 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
18 calls to action
The homepage has 18 calls to action, for example “Shop All Girl's Dresses”, “Shop All” and “Shop By Collection”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Xandr (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trishscully.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Warnify Pro Warnings · Swatch King · Tipo Related Products · Bm Country Blocker Ip Blocker · Judge Me Reviews · Gdpr Cookie Consent · Product Warnings · Variant Image Swatch · Globo Also Bought Cross Sell · Boostymark Regionblock · Pushowl · Stape Remix · Frontend · klaviyo.com · getredo.com · creditsyard.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2024.
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Headquarters
- Greenwood
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on trishscully.com, including 13 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.