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trojantechnologies.com website review
Visit site (opens in a new tab)Reviewed 30 October 202630 issues · 78 checks
This review found 30 issues worth fixing on trojantechnologies.com, 10 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.7 s |
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.6 s |
| May 30, 2026 | 3.7 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.8 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 151 ms |
| May 16, 2026 | 137 ms |
| May 23, 2026 | 137 ms |
| May 30, 2026 | 144 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 155 ms |
| Jun 27, 2026 | 148 ms |
| Jul 4, 2026 | 143 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 132 ms |
| Jul 25, 2026 | 139 ms |
| Aug 1, 2026 | 144 ms |
| Aug 8, 2026 | 144 ms |
| Aug 15, 2026 | 144 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 127 ms |
| Sep 12, 2026 | 128 ms |
| Sep 19, 2026 | 139 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 147 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 141 ms |
| Oct 24, 2026 | 142 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.7 s
2.3 s
2.9 s
3.5 s
4.1 s
4.6 s
Speed
Reduce unused JavaScript
1.1 s · 715 KiBAbout 715 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, Optanon and jQuery CDN and others), adding 760 KiB and 647 ms of main-thread time.
Google Tag Manager adds 529 ms
529 msGoogle Tag Manager costs a phone 529 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
500 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 256 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
113 KiB5 files are served with short cache lifetimes, so returning visitors download them again (113 KiB).
Legacy JavaScript
33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need.
Improve image delivery
24 KiB2 images could be 24 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
23 KiBAbout 23 KiB of CSS is downloaded but never applied on this page.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 163 ms
163 msYour server sent the HTML in 163 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 25.5 s
25.5 sYour largest element takes 25.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Join us at IWC 2026”.
Time to Interactive: 33.3 s
33.3 sThe page becomes fully interactive after 33.3 s. Good is under 3.8 s.
Speed Index: 13.5 s
13.5 sVisually, the page fills in at 13.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 842 ms
842 msScripts block taps and scrolling for 842 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 151 ms to 142 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 151 ms
151 msReal visitors wait 151 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user TTFB: 578 ms
578 msReal visitors wait 578 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.007
0.007The layout barely moves while loading (CLS 0.007, good is under 0.1).
Images and page weight
Page weight: 6.1 MB in 106 requests
6.1 MBYour homepage downloads 6.1 MB in 106 requests on a phone: fonts 3.9 MB (12), scripts 1.8 MB (60) and images 226 KiB (16). Under 2 MB keeps phones on slow connections fast.
About 1.7 g of CO₂ per visit
1.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.73 g of CO₂e: 207.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (2 elements)
The skip-link target should exist and be focusable: 2 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 27 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Continually Advancing Water Treatment”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (182 characters)
Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 4 problems
Structured data found ((untyped)) but with 4 problems, for example “untyped block: missing @context (expected "https://schema.org")”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
8 links with vague text
8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
51 internal links, 10 external
The homepage links to 51 pages on trojantechnologies.com and 10 external pages.
3 checks passed
Title: 43 characters
Your title is a healthy 43 characters: “Clean Water Solutions | Trojan Technologies”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.trojantechnologies.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.trojantechnologies.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (811 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages with very little text
https://www.trojantechnologies.com/newsletter, https://www.trojantechnologies.com/policies/terms-and-conditions-of-sale and https://www.trojantechnologies.com/policies/digital-terms-and-conditions have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
21 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 838 words of copy
The homepage carries about 838 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us”.
11 calls to action
The homepage has 11 calls to action, for example “Subscribe to Newsletter”, “Contact Us” and “Learn More”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trojantechnologies.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- Vercel
Company
- Founded
- 1976
- Headquarters
- London
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on trojantechnologies.com, including 14 speed issues, 7 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.