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tropicalfruitbox.com website review

Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 95 checks

This review found 43 issues worth fixing on tropicalfruitbox.com, 17 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.6 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
192 ms130 msMay 16Oct 31154 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026172 ms
May 23, 2026177 ms
May 30, 2026178 ms
Jun 6, 2026185 ms
Jun 13, 2026180 ms
Jun 20, 2026173 ms
Jun 27, 2026160 ms
Jul 4, 2026145 ms
Jul 11, 2026138 ms
Jul 18, 2026137 ms
Jul 25, 2026139 ms
Aug 1, 2026143 ms
Aug 8, 2026142 ms
Aug 15, 2026144 ms
Aug 22, 2026139 ms
Aug 29, 2026144 ms
Sep 5, 2026147 ms
Sep 12, 2026152 ms
Sep 19, 2026162 ms
Sep 26, 2026161 ms
Oct 3, 2026154 ms
Oct 10, 2026154 ms
Oct 17, 2026151 ms
Oct 24, 2026151 ms
Oct 31, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tropicalfruitbox.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tropicalfruitbox.com at 0.7 s0.7 s
  2. tropicalfruitbox.com at 1.5 s1.5 s
  3. tropicalfruitbox.com at 2.2 s2.2 s
  4. tropicalfruitbox.com at 2.9 s2.9 s
  5. tropicalfruitbox.com at 3.6 s3.6 s
  6. tropicalfruitbox.com at 4.4 s4.4 s
  7. tropicalfruitbox.com at 5.1 s5.1 s
  8. tropicalfruitbox.com at 5.8 s5.8 s

Speed

13 to fix34
  • Reduce unused JavaScript

    3.5 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Use efficient cache lifetimes

    3.4 s · 816 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (816 KiB).

  • Improve image delivery

    1.1 s · 1.5 MB

    18 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.1 s

    A phone's processor spends 8.1 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and rebuyengine.com and others), adding 2.7 MB and 1.9 s of main-thread time.

  • Shopify adds 949 ms

    949 ms

    Shopify costs a phone 949 ms of main-thread work and 708 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    800 ms · 113 KiB

    Polyfills for old browsers add 113 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 800 ms faster on a phone.

  • Render-blocking requests

    450 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Klaviyo adds 277 ms

    277 ms

    Klaviyo costs a phone 277 ms of main-thread work and 647 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 218 ms

    218 ms

    rebuyengine.com costs a phone 218 ms of main-thread work and 739 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 281 ms. During a long task the page ignores taps.

  • 2,792 HTML elements

    The page has 2,792 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    290 ms · 105 KiB

    About 105 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.

  • Minify JavaScript

    140 ms · 38 KiB

    38 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 27.4 s

    27.4 s

    Your largest element takes 27.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 34.6 s

    34.6 s

    The page becomes fully interactive after 34.6 s. Good is under 3.8 s.

  • Speed Index: 15.0 s

    15.0 s

    Visually, the page fills in at 15.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 795 ms

    795 ms

    Scripts block taps and scrolling for 795 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.155

    0.155

    The layout shifts by 0.155 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 141 ms

    141 ms

    Real visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 453 ms

    453 ms

    Real visitors wait 453 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 172 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

4 to fix50
  • Page weight: 7.9 MB in 436 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 436 requests on a phone: scripts 3.0 MB (165), images 2.4 MB (33) and other files 1.3 MB (169). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    TFB_GIF_C_410x.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 9 images in older formats

    9 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images far larger than shown

    290 KiB

    2 images are downloaded at several times the size a phone draws them, for example ktBYbogpKWFN_r2cRzqKD.png at 1,024 px wide, shown at 60 px. Resized copies would save about 290 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (145 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.23 g of CO₂e: 268.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7586
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 34 text elements with low contrast

    34 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (16 elements).

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 348 internal links, 10 external

    The homepage links to 348 pages on tropicalfruitbox.com and 10 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Order fresh exotic and tropical fruits online and get them delivered to your door. Enjoy hand picked quality and free s…”.

  • One H1 headline

    Your main headline reads: “Farm-Fresh, Tropical & Exotic Fruits – Delivered to You!”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Order Exotic and Tropical Fruit Online at Tropical Fruit Box”.

  • Canonical URL set

    The canonical URL is https://tropicalfruitbox.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, CollectionPage, ImageObject, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tropicalfruitbox.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (7,354 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://tropicalfruitbox.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 4 pages slow to respond

    https://tropicalfruitbox.com/products/the-chocolatiers-apprentice-box-make-chocolate-from-cacao-pods, https://tropicalfruitbox.com/products/yellow-dragon-fruit-box, https://tropicalfruitbox.com/products/soursop-guanabana-graviola and https://tropicalfruitbox.com/products/cherimoya-fruit took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    30 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 11-field form

    Your longest form asks for 11 fields (6 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 846 words of copy

    The homepage carries about 846 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop” and “Register”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop”, “Subscribe & Save” and “Shop by Price”.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 62 other companies contacted

    Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tropicalfruitbox.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 26 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Intelligems A B Testing · Oxi Social Login Wishlist · Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Globo Mega Menu · Ufe · Yoast Seo · Vitals · Triplewhale · Loyalty Rewards And Referrals · Fuego Mobile App · Intercom · Upsell Funnel Engine Upsells · Giftnote App · Stape Remix · Gdpr Backpack · Announcement Bar Maker By Apphero · Deco Labels Badges · Reviews Co Uk Product And Merchant Review Collection · herokuapp.com · rechargecdn.com · printful.com · digitaloceanspaces.com · rebuyengine.com · productgenius.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Miami

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on tropicalfruitbox.com, including 22 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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