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trutex.com website review
Visit site (opens in a new tab)Reviewed 19 October 202647 issues · 114 checks
This review found 47 issues worth fixing on trutex.com, 20 of them high impact, across 114 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #62,545 of 81,391 reviewed websitesbeats 20%
- #34,051 of 40,267 online storesbeats 13%
- #324 of 601 Magento storesbeats 41%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.6 s |
| May 2, 2026 | 2.6 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 137 ms |
| May 2, 2026 | 136 ms |
| May 9, 2026 | 131 ms |
| May 16, 2026 | 129 ms |
| May 23, 2026 | 130 ms |
| May 30, 2026 | 135 ms |
| Jun 6, 2026 | 139 ms |
| Jun 13, 2026 | 143 ms |
| Jun 20, 2026 | 143 ms |
| Jun 27, 2026 | 141 ms |
| Jul 4, 2026 | 141 ms |
| Jul 11, 2026 | 140 ms |
| Jul 18, 2026 | 139 ms |
| Jul 25, 2026 | 139 ms |
| Aug 1, 2026 | 143 ms |
| Aug 8, 2026 | 146 ms |
| Aug 15, 2026 | 150 ms |
| Aug 22, 2026 | 152 ms |
| Aug 29, 2026 | 152 ms |
| Sep 5, 2026 | 150 ms |
| Sep 12, 2026 | 150 ms |
| Sep 19, 2026 | 151 ms |
| Sep 26, 2026 | 153 ms |
| Oct 3, 2026 | 157 ms |
| Oct 10, 2026 | 158 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.9 s
4.9 s
5.8 s
6.8 s
7.8 s
trutex.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
4.8 s · 1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.
Minify JavaScript
4.9 s · 1.2 MB1.2 MB could be saved by minifying JavaScript.
Render-blocking requests
2.2 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.
Reduce unused CSS
1.4 s · 224 KiBAbout 224 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 40
40/100Your mobile performance score is 40 (desktop: 64). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
450 ms · 2.7 MB23 images could be 2.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Facebook and Google Tag Manager and others), adding 2.0 MB and 711 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 531 KiB29 files are served with short cache lifetimes, so returning visitors download them again (531 KiB).
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 337 ms. During a long task the page ignores taps.
Google CDN adds 162 ms
162 msGoogle CDN costs a phone 162 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,761 HTML elements
The page has 1,761 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Tag Manager adds 96 ms
96 msGoogle Tag Manager costs a phone 96 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
51 KiBPolyfills for old browsers add 51 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
23 KiB23 KiB could be saved by minifying CSS.
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 14.5 s
14.5 sYour largest element takes 14.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SHOP SCHOOL UNIFORM”.
Time to Interactive: 37.1 s
37.1 sThe page becomes fully interactive after 37.1 s. Good is under 3.8 s.
Speed Index: 13.3 s
13.3 sVisually, the page fills in at 13.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
Total Blocking Time: 688 ms
688 msScripts block taps and scrolling for 688 ms in total while the page loads. Good is under 200 ms.
Real-user CLS: 0.22
0.22For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.
49 images without width and height
49 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 137 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 138 ms
138 msReal visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 778 ms
778 msReal visitors wait 778 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.044
0.044The layout barely moves while loading (CLS 0.044, good is under 0.1).
Images and page weight
Page weight: 8.0 MB in 386 requests
8.0 MBYour homepage downloads 8.0 MB in 386 requests on a phone: scripts 3.3 MB (205), images 3.3 MB (50) and other files 965 KiB (96). Under 2 MB keeps phones on slow connections fast.
About 2.3 g of CO₂ per visit
2.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.28 g of CO₂e: 273.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Required ARIA attributes must be provided (1 element)
Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (18 elements)
All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.
37 links without text
37 visible links have no text or label, so screen readers cannot say where they go.
Orphan list items
Some list items are not inside a list.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
11 links crawlers can't follow
11 links have no real href, so search engines can't follow them.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
58 internal links, 4 external
The homepage links to 58 pages on trutex.com and 4 external pages.
6 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “Trutex Provide the Highest Standard Schoolwear & Sportswear for School Children. Shop for Your Children's School Unifor…”.
Title: 38 characters
Your title is a healthy 38 characters: “School Uniform Shop Online UK | Trutex”.
Canonical URL set
The canonical URL is https://www.trutex.com/.
Structured data in place
Structured data found: Corporation, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.trutex.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (542 words), so crawlers that don't run JavaScript still read it.
Other pages
2 linked pages hidden from search
/catalog/category/view/s/boys-shorts/id/7978 and /catalogsearch/advanced are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
6 pages share a meta description
/delivery-returns, /school-uniform/girls-school-uniform, /catalog/category/view/s/boys-shorts/id/7978, /school-uniform/boys-school-uniform, /school-uniform/clearance and /catalogsearch/advanced use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /school-uniform/girls-school-uniform/girls-blouses, whose canonical is /school-uniform/girls-school-uniform/girls-shirts/girls-blouses. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=355019031&tm=gtm002&Ver=2&mid=40184cb8-9adf-4511-9542-0aa1d7277901&bo=1&sid=d8e57bc0cb6b11f1a052275782d9b3d5&vid=d8e573b0cb6b11f1b868a315faa6bee6&vids=1&msclkid=N>m_.
56 small tap targets
56 of 87 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
10 distorted images
10 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (trutex.com).
Valid certificate (39 days left)
The certificate from Google Trust Services · WE1 verifies for trutex.com and is valid for another 39 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://trutex.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors.
Domain and trust
No CAA record
trutex.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
trutex.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearstrutex.com was registered in May 1998 through eNom, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2027
trutex.com is registered until May 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 761 words of copy
The homepage carries about 761 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP SCHOOL UNIFORM” and “Learn more”.
6 calls to action
The homepage has 6 calls to action, for example “Register to your school”, “SIGN IN/REGISTER TO YOUR SCHOOL” and “SHOP SCHOOL UNIFORM”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Cloudflare Web Analytics.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx include:sendgrid.net include:spf.protection.outlook.com include:amazonses.com include:eu._netblocks.mimecast.…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Bootstrap
- E-commerce
- Magento
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 47 issues on trutex.com, including 21 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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