trybello.com website review

A phone's processor spends 7.6 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (riseridge.io, alia-prod.com and Google Tag Manager and others), adding 3.4 MB and 2.2 s of main-thread time.

33 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

alia-prod.com costs a phone 475 ms of main-thread work and 634 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

riseridge.io costs a phone 522 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 512 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 403 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 179 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

23 files are served with short cache lifetimes, so returning visitors download them again (336 KiB).

13 long tasks block the main thread while loading, the longest for 311 ms. During a long task the page ignores taps.

The page has 2,020 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 80 KiB JavaScript that modern phones do not need.

About 41 KiB of CSS is downloaded but never applied on this page.

12 KiB could be saved by minifying JavaScript.

8 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Visually, the page fills in at 16.2 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 42.5 s. Good is under 3.8 s.

Real visitors wait 228 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 896 ms for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 474 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 11.2 MB in 446 requests on a phone: images 7.7 MB (110), scripts 1.8 MB (109) and other files 993 KiB (196). Under 2 MB keeps phones on slow connections fast.

21 images are downloaded at several times the size a phone draws them, for example DSC08079.jpg at 802 px wide, shown at 175 px. Resized copies would save about 2.1 MB.

37 images further down the page (4.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

2 images (379 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 3.16 g of CO₂e: 379.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 9 elements on the page fail this check, rated serious by axe-core.

21 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is 78 characters, so Google will cut it off around 60: “tryBello - Leading The Natural Hair Care Revolution - Official Site – Trybello”.

Your meta description is 197 characters; Google truncates after about 160, so the end of your pitch is cut.

10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 49 pages on trybello.com and 7 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to /collections/eyebrows and /blogs/news/menopause-hair-loss-at-the-crown-causes-regrowth-tips, which answer with an error. Visitors hit a dead end and search engines drop them.

/a/loop_subscriptions/customer is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/collections/hair, /collections/shop-eyelashes, /collections/shop-best-sellers, /pages/blog and /a/loop_subscriptions/customer have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/hair, /collections/shop-eyelashes, /collections/shop-best-sellers, /pages/blog and /a/loop_subscriptions/customer have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187137716&tm=gtm002&Ver=2&mid=a25c63d5-756f-40d6-8daf-07e6674b76ec&bo=1&sid=7d563d90d8c111f195257767fe888d0d&vid=7d568f80d8c111f1837db7266fca240c&vids=0&msclkid=N&pi=9.

5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 images are served at too low a resolution for sharp phone screens.

4 links from your homepage to your own site are broken, for example https://trybello.com/a/loop_subscriptions/customer (network).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

trybello.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

trybello.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

The homepage carries about 608 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

DMARC is set to p=none, so mail pretending to be trybello.com is still delivered. Add a report address, check the reports, then move to quarantine.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 45 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 68 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.