tryipl.com website review

About 433 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

6 files are served with short cache lifetimes, so returning visitors download them again (127 KiB).

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

5 images could be 112 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

3 third-party services load with your homepage (Vimeo, Shopify and grizzlyapps.com), adding 4.9 MB and 194 ms of main-thread time.

Vimeo costs a phone 180 ms of main-thread work and 4.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.1 s on main-thread work while loading, 946 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 KiB could be saved by minifying JavaScript.

4 long tasks block the main thread while loading, the longest for 64 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Fast, Easy, Smooth.”.

The page becomes fully interactive after 12.0 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 6.5 MB in 212 requests on a phone: other files 5.1 MB (160), scripts 816 KiB (16) and images 427 KiB (27). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (58 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 221.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Form elements should have a visible label: 2 elements on the page fail this check, rated serious by axe-core.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

1 tap target is too small or too close together to hit reliably with a finger.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 7 characters: “Try IPL”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 4 <h1> headlines (“<img class="no-js-image" src="//tryipl.com/cdn/sh…”, “Fast, Easy, Smooth.” and “Professional IPL Hair Removal Device”). One clear main headline is easier for people and search engines.

2 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 10 pages on tryipl.com and 4 external pages.

Your homepage links to /products/professional-ipl-epilator-laser-device, which answers with an error. Visitors hit a dead end and search engines drop it.

/pages/contact-us has no meta description, so Google writes the search snippet from whatever text it finds.

/products/professional-ipl-hair-removal-device and /pages/contact-us have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 4 pages linked from your homepage and read each the way a search engine does.

3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

1 link from your homepage to your own site is broken, for example https://tryipl.com/products/professional-ipl-epilator-laser-device (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

2 links go through two or more redirects, for example https://www.facebook.com/sharer.php?u=https://tryipl.com/products/professional-ipl-hair-removal-device.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

tryipl.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

tryipl.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 441 words of visible text.

tryipl.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

tryipl.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

tryipl.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.