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tryviia.com website review

Visit site (opens in a new tab)Reviewed 13 November 202623 issues · 66 checks

This review found 23 issues worth fixing on tryviia.com, 4 of them high impact, across 66 checks. The most urgent: 2 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

One score from every part of this review. How it works

Full-page screenshot of tryviia.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tryviia.com at 0.7 s0.7 s
  2. tryviia.com at 1.5 s1.5 s
  3. tryviia.com at 2.2 s2.2 s
  4. tryviia.com at 3.0 s3.0 s
  5. tryviia.com at 3.7 s3.7 s
  6. tryviia.com at 4.5 s4.5 s
  7. tryviia.com at 5.2 s5.2 s
  8. tryviia.com at 6.0 s6.0 s

Speed

2 to fix
  • Google Tag Manager adds 297 ms

    297 ms

    Google Tag Manager costs a phone 297 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,337 HTML elements

    The page has 2,337 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and mm-uxrv.com and others), adding 400 KiB and 332 ms of main-thread time.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 407 ms of it running JavaScript. That is comfortably low.

  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 55.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.6 MB in 140 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 140 requests on a phone: images 595 KiB (36), scripts 547 KiB (48) and fonts 348 KiB (9). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9492
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h6 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 105 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 6953
  • Page is set to noindex

    The robots meta tag says “noindex, nofollow”: Google is told not to list this page at all.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • Title is short (8 characters)

    Your title is only 8 characters: “Viia ads”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (8 characters)

    Your meta description is only 8 characters: “VIIA Ads”. 70 to 160 characters is enough to sell the click.

  • 125 internal links, 32 external

    The homepage links to 125 pages on tryviia.com and 32 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “VIIA Ads”.

  • Canonical URL set

    The canonical URL is https://tryviia.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tryviia.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,731 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://tryviia.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 15 linked pages hidden from search

    https://tryviia.com/collections/gummies, https://tryviia.com/collections/bundles, https://tryviia.com/collections/all, https://tryviia.com/collections/shop-relief-products, https://tryviia.com/collections/shop-focus-products and https://tryviia.com/collections/shop-sleep-products and 9 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 1 page without a meta description

    https://tryviia.com/pages/contact has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 16 small tap targets

    16 of 79 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Error fetching user location: ReferenceError: Utility is not defined”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 1,401 words of copy

    The homepage carries about 1,401 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “Shop All”.

  • 34 calls to action

    The homepage has 34 calls to action, for example “Shop”, “Shop All” and “CA-Compliant Shop CBD Products”.

  • 19 short forms

    19 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 39 testimonial or review blocks, 1 customer or partner logo, 1 trust badge and “500k+ Satisfied Customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tryviia.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Orderify · Powerful Form Builder · Advanced Wishlist · Hulk Restock Back In Stock · Stape Remix · b-cdn.net · elfsight.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 23 issues on tryviia.com, including 4 speed issues and 5 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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