Website review, no card needed

tsg.com logo

tsg.com website review

Visit site (opens in a new tab)Reviewed 5 November 202620 issues · 82 checks

This review found 20 issues worth fixing on tsg.com, 6 of them high impact, across 82 checks. The most urgent: 6 buttons without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.5 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.8 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
113 ms84 msMay 16Oct 31103 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202689 ms
May 23, 202689 ms
May 30, 202689 ms
Jun 6, 202691 ms
Jun 13, 202693 ms
Jun 20, 202692 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202696 ms
Jul 18, 2026100 ms
Jul 25, 2026105 ms
Aug 1, 2026110 ms
Aug 8, 202695 ms
Aug 15, 202688 ms
Aug 22, 202688 ms
Aug 29, 202687 ms
Sep 5, 202689 ms
Sep 12, 202695 ms
Sep 19, 202695 ms
Sep 26, 202694 ms
Oct 3, 202694 ms
Oct 10, 202694 ms
Oct 17, 2026103 ms
Oct 24, 2026103 ms
Oct 31, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tsg.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tsg.com at 0.4 s0.4 s
  2. tsg.com at 0.8 s0.8 s
  3. tsg.com at 1.2 s1.2 s
  4. tsg.com at 1.6 s1.6 s
  5. tsg.com at 2.0 s2.0 s
  6. tsg.com at 2.4 s2.4 s
  7. tsg.com at 2.8 s2.8 s
  8. tsg.com at 3.2 s3.2 s

Speed

4 to fix95
  • Render-blocking requests

    400 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Cookiebot, huble.com and hubspotusercontent-eu1.net and others), adding 1.0 MB and 157 ms of main-thread time.

  • 1,849 HTML elements

    The page has 1,849 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • hubspotusercontent-eu1.net adds 5 ms

    5 ms

    hubspotusercontent-eu1.net costs a phone 5 ms of main-thread work and 879 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    171 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (171 KiB).

  • Reduce unused CSS

    96 KiB

    About 96 KiB of CSS is downloaded but never applied on this page.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    53 KiB

    About 53 KiB of JavaScript is downloaded but never used on this page.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed
  • Mobile performance score: 95

    95/100

    Your mobile performance score is 95. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 244 ms of it running JavaScript. That is comfortably low.

  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 89 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

12 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 102 ms

    102 ms

    Real visitors wait 102 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 696 ms

    696 ms

    Real visitors wait 696 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.

  • Time to Interactive: 2.4 s

    2.4 s

    The page is fully interactive after 2.4 s.

  • Largest Contentful Paint: 1.8 s

    1.8 s

    Your largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “The Technology Partner for Your Ambitious Business”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 13 ms

    13 ms

    Scripts block the page for only 13 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 44.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.3 MB in 28 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 28 requests on a phone: fonts 655 KiB (2), scripts 314 KiB (13) and media 223 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7987
  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (10 elements).

1 checks passed
  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected token '/', ..."graph": [ // 1. Orga"... is not va)”.

  • 76 internal links, 6 external

    The homepage links to 76 pages on tsg.com and 6 external pages.

7 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “UK-wide IT services from a leading Microsoft and Sage Partner. Talk to us about IT support, business apps, cloud and cy…”.

  • One H1 headline

    Your main headline reads: “The Technology Partner for Your Ambitious Business”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Microsoft Solutions Partner - Technology Services Group”.

  • Canonical URL set

    The canonical URL is https://www.tsg.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tsg.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.tsg.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,066 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://www.tsg.com/.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'getAttribute') new t (https://144970526.fs1.hubspotusercontent-eu1.net/hu…”.

2 checks passed
  • Tap targets are thumb-sized

    12 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 776 words of copy

    The homepage carries about 776 words of visible text.

3 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Learn More About Business Applications”, “Learn More About TSG Cloud Care” and “Learn More About TSG Cyber Care”.

  • Social proof on the page

    Social proof on the homepage: 18 customer or partner logos, a star rating and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tsg.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
HubSpot CMS
Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Headquarters
Newcastle upon Tyne

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 20 issues on tsg.com, including 6 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25