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tuckgin.com website review

Visit site (opens in a new tab)Reviewed 11 November 202637 issues · 88 checks

This review found 37 issues worth fixing on tuckgin.com, 11 of them high impact, across 88 checks. The most urgent: wistia adds 2.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of tuckgin.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tuckgin.com at 1.1 s1.1 s
  2. tuckgin.com at 2.3 s2.3 s
  3. tuckgin.com at 3.4 s3.4 s
  4. tuckgin.com at 4.6 s4.6 s
  5. tuckgin.com at 5.7 s5.7 s
  6. tuckgin.com at 6.9 s6.9 s
  7. tuckgin.com at 8.0 s8.0 s
  8. tuckgin.com at 9.2 s9.2 s

Speed

10 to fix59
  • Wistia adds 2.1 s

    2.1 s

    Wistia costs a phone 2.1 s of main-thread work and 4.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 8.4 s

    A phone's processor spends 8.4 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    900 ms · 3.0 MB

    About 3.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Wistia, Google Tag Manager and Embedly and others), adding 7.0 MB and 3.2 s of main-thread time.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 603 ms

    603 ms

    Google Tag Manager costs a phone 603 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    650 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Improve image delivery

    324 KiB

    6 images could be 324 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Embedly adds 260 ms

    260 ms

    Embedly costs a phone 260 ms of main-thread work and 638 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • embedsocial.com adds 98 ms

    98 ms

    embedsocial.com costs a phone 98 ms of main-thread work and 415 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    150 ms · 37 KiB

    37 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    171 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (171 KiB).

  • Reduce unused CSS

    58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix70
  • Speed Index: 23.4 s

    23.4 s

    Visually, the page fills in at 23.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 48.2 s

    48.2 s

    The page becomes fully interactive after 48.2 s. Good is under 3.8 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 713 ms

    713 ms

    Scripts block taps and scrolling for 713 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “CHOSEN BY NATURI. CRAFTED BY TUCK.”.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 10.3 MB in 473 requests

    10.3 MB

    Your homepage downloads 10.3 MB in 473 requests on a phone: scripts 6.1 MB (209), images 2.1 MB (40) and other files 871 KiB (165). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    185 KiB

    3 images are downloaded at several times the size a phone draws them, for example Frame-170.avif at 1,814 px wide, shown at 390 px. Resized copies would save about 185 KiB.

  • About 2.9 g of CO₂ per visit

    2.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.91 g of CO₂e: 348.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 8489
  • Certain ARIA roles must contain particular children (4 elements)

    Certain ARIA roles must contain particular children: 4 elements on the page fail this check, rated critical by axe-core.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 101 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 18 H1 headlines

    There are 18 <h1> headlines (“Crafting a New Gin-eration”, “Crafting a New Gin-eration” and “1”). One clear main headline is easier for people and search engines.

  • 37 internal links, 7 external

    The homepage links to 37 pages on tuckgin.com and 7 external pages.

6 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Discover TUCK Gin, crafted with the finest botanicals and French Oak barrel-aging. Experience a smooth, balanced flavor…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “TUCK Gin | Premium Craft Gin with Unique Flavors – TUCKgin”.

  • Canonical URL set

    The canonical URL is https://tuckgin.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tuckgin.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,924 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://tuckgin.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://tuckgin.com/porduct-page-tuck-gin.html, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages without a meta description

    https://tuckgin.com/pages/tuck-collection and https://tuckgin.com/pages/gin-stores-locator have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://tuckgin.com/pages/tuck-collection, https://tuckgin.com/pages/gin-stores-locator, https://tuckgin.com/pages/about-us, https://tuckgin.com/products/barrel-finished, https://tuckgin.com/products/tuck-gin and https://tuckgin.com/pages/privacy-policy and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://tuckgin.com/pages/gin-stores-locator has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 20 distorted images

    20 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    14 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,602 words of copy

    The homepage carries about 1,602 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP TUCK GIN” and “SHOP BARREL-FINISHED”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Shop”, “Contact” and “Shop Tuck Gin”.

  • 3 short forms

    3 short forms (0 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tuckgin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · hulkapps.com · popt.in · printful.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
Webflow
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Headquarters
Weston

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 37 issues on tuckgin.com, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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