tuftintl.com website review

8 third-party services load with your homepage (Shopify, Facebook and Adroll and others), adding 65.7 MB and 562 ms of main-thread time.

Shopify costs a phone 290 ms of main-thread work and 65.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

About 312 KiB of JavaScript is downloaded but never used on this page.

A phone's processor spends 3.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

4 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.

35 files are served with short cache lifetimes, so returning visitors download them again (246 KiB).

4 images could be 124 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

About 23 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Scripts block taps and scrolling for 289 ms in total while the page loads. Good is under 200 ms.

9 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 67.1 MB in 359 requests on a phone: media 64.7 MB (14), scripts 1.1 MB (122) and other files 733 KiB (133). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 19.01 g of CO₂e: 2281.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

3 images have no alt text, which hurts accessibility and image search.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 67 pages on tuftintl.com and 7 external pages.

https://tuftintl.com/collections/new-launch, https://tuftintl.com/collections/tuft-curling-iron/Curling, https://tuftintl.com/collections/tuft-shavers, https://tuftintl.com/collections/salon-accessories-copy, https://tuftintl.com/collections/play-by-tuft-hair-accessories and https://tuftintl.com/collections/tuft-hair-machine and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://tuftintl.com/collections/tuft-curling-iron/Curling, whose canonical is https://tuftintl.com/collections/tuft-curling-iron. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://tuftintl.com/collections/tuft-curling-iron/Curling, https://tuftintl.com/products/tuft-1-6017-granite-plus-professional-hair-iron-black, https://tuftintl.com/collections/tuft-barber-hair-clipper/clipper and https://tuftintl.com/collections/tuft-shavers took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

4 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 172 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.