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tumi.com.mx website review
Visit site (opens in a new tab)Reviewed 7 November 202651 issues · 90 checks
This review found 51 issues worth fixing on tumi.com.mx, 18 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63D- #91,222 of 95,903 reviewed websitesbeats 4%
- #50,669 of 51,833 online storesbeats 2%
- #46,107 of 46,932 Shopify storesbeats 1%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.9 s |
| May 23, 2026 | 4.2 s |
| May 30, 2026 | 3.9 s |
| Jun 6, 2026 | 3.8 s |
| Jun 13, 2026 | 3.8 s |
| Jun 20, 2026 | 3.8 s |
| Jun 27, 2026 | 3.9 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 4.2 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 4.2 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 4.2 s |
| Oct 24, 2026 | 4.7 s |
| Oct 31, 2026 | 5.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 167 ms |
| May 23, 2026 | 195 ms |
| May 30, 2026 | 195 ms |
| Jun 6, 2026 | 204 ms |
| Jun 13, 2026 | 211 ms |
| Jun 20, 2026 | 213 ms |
| Jun 27, 2026 | 225 ms |
| Jul 4, 2026 | 239 ms |
| Jul 11, 2026 | 238 ms |
| Jul 18, 2026 | 224 ms |
| Jul 25, 2026 | 212 ms |
| Aug 1, 2026 | 186 ms |
| Aug 8, 2026 | 178 ms |
| Aug 15, 2026 | 176 ms |
| Aug 22, 2026 | 174 ms |
| Aug 29, 2026 | 173 ms |
| Sep 5, 2026 | 170 ms |
| Sep 12, 2026 | 174 ms |
| Sep 19, 2026 | 174 ms |
| Sep 26, 2026 | 175 ms |
| Oct 3, 2026 | 177 ms |
| Oct 10, 2026 | 211 ms |
| Oct 17, 2026 | 284 ms |
| Oct 24, 2026 | 321 ms |
| Oct 31, 2026 | 339 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
4.5 s · 755 KiB22 files are served with short cache lifetimes, so returning visitors download them again (755 KiB).
Reduce unused JavaScript
3.6 s · 818 KiBAbout 818 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
2.2 MB34 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Insider, Google Tag Manager and Facebook and others), adding 4.9 MB and 1.4 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Insider adds 517 ms
517 msInsider costs a phone 517 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
500 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Google Tag Manager adds 330 ms
330 msGoogle Tag Manager costs a phone 330 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 305 ms
305 msFacebook costs a phone 305 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Builder adds 0 ms
0 msBuilder costs a phone 0 ms of main-thread work and 3.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,583 HTML elements
The page has 2,583 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.
Legacy JavaScript
33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 100 ms
100 msYour server sent the HTML in 100 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 21.4 s
21.4 sYour largest element takes 21.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.9 s
21.9 sThe page becomes fully interactive after 21.9 s. Good is under 3.8 s.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 614 ms
614 msScripts block taps and scrolling for 614 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 224 ms
224 msReal visitors wait 224 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 82% slower for real visitors
+82%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 167 ms to 339 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.9 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 6.5 MB in 245 requests
6.5 MBYour homepage downloads 6.5 MB in 245 requests on a phone: images 3.9 MB (93), scripts 1.6 MB (46) and fonts 734 KiB (8). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
assets/a6fa4c6b68ab49528eb13c3071bae304/7231b9c3f16346369844 weighs 651 KiB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
59 KiB1 image is downloaded at several times the size a phone draws it, for example assets/a6fa4c6b68ab49528eb13c3071bae304/a645f5a68ba74604b6a2 at 980 px wide, shown at 12 px. Resized copies would save about 59 KiB.
2 images below the first screen load straight away
2 images further down the page (118 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.9 g of CO₂ per visit
1.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.85 g of CO₂e: 222.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
ARIA input fields do not have accessible names
ARIA input fields do not have accessible names (1 element).
Headings should not be empty (3 elements)
Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 80 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
125 internal links, 6 external
The homepage links to 125 pages on tumi.com.mx and 6 external pages.
5 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “TIENDA OFICIAL | Encuentre bolsas exclusivas, muestre personalidad con nuestras mochilas y compre sus maletas online. D…”.
Title: 63 characters
Your title is a healthy 63 characters: “Tumi México | Tienda Oficial | Equipaje Exclusivo | Tumi Mexico”.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://tumi.com.mx/sitemap-index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://tumi.com.mx/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (941 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and https://tumi.com.mx/compare all use the title “Tumi México | Tienda Oficial | Equipaje Exclusivo | Tumi Mexico”. Search engines can't tell which page to show for a search, so each competes with the others.
7 pages without a meta description
https://tumi.com.mx/collections/fw26, https://tumi.com.mx/collections/mochilas, https://tumi.com.mx/collections/bolsos-y-bolsas, https://tumi.com.mx/collections/accesorios, https://tumi.com.mx/pages/nuestras-tiendas and https://tumi.com.mx/pages/contacto and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
https://tumi.com.mx/collections/fw26, https://tumi.com.mx/collections/equipaje, https://tumi.com.mx/collections/mochilas, https://tumi.com.mx/collections/bolsos-y-bolsas, https://tumi.com.mx/collections/accesorios and https://tumi.com.mx/pages/personalizacion and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
8 pages slow to respond
https://tumi.com.mx/pages/tumi-tracer, https://tumi.com.mx/pages/servicio-tecnico, https://tumi.com.mx/pages/servicio, https://tumi.com.mx/pages/nuestras-tiendas, https://tumi.com.mx/pages/tumi-difference and https://tumi.com.mx/pages/contacto and 2 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 small tap targets
10 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Minified React error #418; visit https://react.dev/errors/418?args[]=HTML&args[]= for the full message or use the non-m…”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 352 words of copy
The homepage carries about 352 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tumi.com.mx, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on tumi.com.mx, including 22 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.