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tuya.com website review
Visit site (opens in a new tab)Reviewed 4 November 202640 issues · 82 checks
This review found 40 issues worth fixing on tuya.com, 13 of them high impact, across 82 checks. The most urgent: page weight: 39.3 MB in 184 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.3 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 277 ms |
| May 23, 2026 | 275 ms |
| May 30, 2026 | 278 ms |
| Jun 6, 2026 | 277 ms |
| Jun 13, 2026 | 278 ms |
| Jun 20, 2026 | 291 ms |
| Jun 27, 2026 | 286 ms |
| Jul 4, 2026 | 288 ms |
| Jul 11, 2026 | 298 ms |
| Jul 18, 2026 | 278 ms |
| Jul 25, 2026 | 283 ms |
| Aug 1, 2026 | 282 ms |
| Aug 8, 2026 | 289 ms |
| Aug 15, 2026 | 294 ms |
| Aug 22, 2026 | 291 ms |
| Aug 29, 2026 | 298 ms |
| Sep 5, 2026 | 300 ms |
| Sep 12, 2026 | 310 ms |
| Sep 19, 2026 | 315 ms |
| Sep 26, 2026 | 315 ms |
| Oct 3, 2026 | 289 ms |
| Oct 10, 2026 | 241 ms |
| Oct 17, 2026 | 221 ms |
| Oct 24, 2026 | 229 ms |
| Oct 31, 2026 | 250 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.5 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
10,167 HTML elements
The page has 10,167 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 39
39/100Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.5 s
A phone's processor spends 6.5 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
450 ms · 34.8 MB173 files are served with short cache lifetimes, so returning visitors download them again (34.8 MB).
2 third-party services on the page
2 third-party services load with your homepage (cdn5th.com and tuyacn.com), adding 39.2 MB and 951 ms of main-thread time.
cdn5th.com adds 951 ms
951 mscdn5th.com costs a phone 951 ms of main-thread work and 39.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 2.1 s. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 84 KiBAbout 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Improve image delivery
358 KiB14 images could be 358 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
300 KiBAbout 300 KiB of JavaScript is downloaded but never used on this page.
Legacy JavaScript
33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 436 ms
436 msYour server sent the HTML in 436 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 35.8 s
35.8 sThe page becomes fully interactive after 35.8 s. Good is under 3.8 s.
Largest Contentful Paint: 8.8 s
8.8 sYour largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Create AI-Driven Smart Products”.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 271 ms
271 msReal visitors wait 271 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
29 images without width and height
29 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 277 ms to 250 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 39.3 MB in 184 requests
39.3 MBYour homepage downloads 39.3 MB in 184 requests on a phone: media 32.4 MB (3), images 5.0 MB (126) and scripts 1.5 MB (37). Under 2 MB keeps phones on slow connections fast.
11 images far larger than shown
1,012 KiB11 images are downloaded at several times the size a phone draws them, for example dbb34ada9e14ec50a2a0.png at 3,000 px wide, shown at 100 px. Resized copies would save about 1,012 KiB.
24 images in older formats
24 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
24 images below the first screen load straight away
24 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 11.1 g of CO₂ per visit
11.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 11.13 g of CO₂e: 1335.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
13 images without alt text
13 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (117 elements)
All page content should be contained by landmarks: 117 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
30 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
66 links crawlers can't follow
66 links have no real href, so search engines can't follow them.
Meta description is long (183 characters)
Your meta description is 183 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
89 internal links, 69 external
The homepage links to 89 pages on tuya.com and 69 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Create AI-Driven Smart Products”.
Title: 54 characters
Your title is a healthy 54 characters: “Tuya Global AIoT Platform | Smart Device IoT Solutions”.
Canonical URL set
The canonical URL is https://www.tuya.com/.
Structured data in place
Structured data found: Corporation, SoftwareApplication, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.tuya.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,193 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://tuya.com/llms.txt (4 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without an H1
https://tuya.com/platform/productdev/tuyaos, https://tuya.com/platform/productdev/mcu-standard-protocol, https://tuya.com/platform/productdev/connect-sub-devices, https://tuya.com/platform/appdev/app-sdk, https://tuya.com/platform/appdev/oemapp and https://tuya.com/platform/appdev/panel-miniapp and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://tuya.com/platform/appdev/app-sdk, https://tuya.com/platform/growth/data-intelligent-operation and https://tuya.com/platform/growth/data-center took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 870 words of copy
The homepage carries about 870 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us”.
11 calls to action
The homepage has 11 calls to action, for example “Quick Start”, “Demo Board” and “Contact”.
1 short form
A short form (1 field at most) is right on the homepage.
Direct contact links
Visitors can reach you directly: 3 phone links and 4 email links.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tuya.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- AWS
Hiring
- Hiring
- 3 open roles
- Job board
- careers page
- Careers page
- tuya.com/careers (opens in a new tab)
Company
- Founded
- 2014
- Headquarters
- Hangzhou
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on tuya.com, including 21 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.