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twistonline.com website review
Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 85 checks
This review found 36 issues worth fixing on twistonline.com, 14 of them high impact, across 85 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #70,895 of 95,409 reviewed websitesbeats 22%
- #42,203 of 51,439 online storesbeats 15%
- #39,332 of 46,548 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 97 ms |
| May 30, 2026 | 98 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 97 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 97 ms |
| Jul 11, 2026 | 97 ms |
| Jul 18, 2026 | 95 ms |
| Jul 25, 2026 | 96 ms |
| Aug 1, 2026 | 96 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 97 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 95 ms |
| Sep 12, 2026 | 94 ms |
| Sep 19, 2026 | 94 ms |
| Sep 26, 2026 | 95 ms |
| Oct 3, 2026 | 100 ms |
| Oct 10, 2026 | 105 ms |
| Oct 17, 2026 | 103 ms |
| Oct 24, 2026 | 102 ms |
| Oct 31, 2026 | 103 ms |
| Nov 7, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.9 s
2.4 s
2.8 s
3.3 s
3.8 s
Speed
Improve image delivery
4.7 s · 845 KiB11 images could be 845 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.7 s faster on a phone.
Reduce unused JavaScript
4.0 s · 763 KiBAbout 763 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.
Use efficient cache lifetimes
3.1 s · 629 KiB22 files are served with short cache lifetimes, so returning visitors download them again (629 KiB).
Mobile performance score: 21
21/100Your mobile performance score is 21. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Olark and Accessibe Accessibility Overlay and others), adding 1.7 MB and 1.1 s of main-thread time.
Render-blocking requests
450 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Google Tag Manager adds 399 ms
399 msGoogle Tag Manager costs a phone 399 ms of main-thread work and 499 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Olark adds 335 ms
335 msOlark costs a phone 335 ms of main-thread work and 469 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
150 ms · 37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.
Duplicated JavaScript
150 ms · 11 KiB11 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 11 KiB11 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 31.1 s
31.1 sYour largest element takes 31.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Sign up and receive 10% OFF* your first order!”.
Time to Interactive: 31.2 s
31.2 sThe page becomes fully interactive after 31.2 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.63
0.63The layout shifts by 0.63 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.0 s
4.0 sThe first text or image appears after 4.0 s on a phone. Good is under 1.8 s.
Total Blocking Time: 578 ms
578 msScripts block taps and scrolling for 578 ms in total while the page loads. Good is under 200 ms.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 97 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 616 ms
616 msReal visitors wait 616 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 5.3 MB in 347 requests
5.3 MBYour homepage downloads 5.3 MB in 347 requests on a phone: scripts 2.0 MB (78), images 1.7 MB (43) and other files 1.1 MB (198). Under 2 MB keeps phones on slow connections fast.
9 images below the first screen load straight away
9 images further down the page (696 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
7 images far larger than shown
35 KiB7 images are downloaded at several times the size a phone draws them, for example Foundrae_event_1200x600_717f4549-7aa6-4606-ae92-06452f6351b5 at 1,200 px wide, shown at 390 px. Resized copies would save about 35 KiB.
About 1.5 g of CO₂ per visit
1.50 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 179.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
34 images without alt text
34 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Positive tabindex
2 elements have a tabindex above 0, which scrambles the keyboard order.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (84 characters)
Your title is 84 characters, so Google will cut it off around 60: “Designer Jewelry | Shop Fashion Jewelry & Designer Fine Jewelry Online - TWISTonline”.
Meta description is long (242 characters)
Your meta description is 242 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
219 internal links, 5 external
The homepage links to 219 pages on twistonline.com and 5 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.twistonline.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.twistonline.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.twistonline.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Other pages
1 page without an H1
https://www.twistonline.com/pages/designers has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
7 small tap targets
7 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
8 distorted images
8 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 116 words
The homepage has only about 116 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “order status” and “SHOP”.
19 calls to action
The homepage has 19 calls to action, for example “order status”, “SHOP” and “Shop All New Jewelry ▸”.
4 short forms
4 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at twistonline.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
cloudfront.net · rise-ai.com · kxcdn.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Portland
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on twistonline.com, including 16 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.