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tyr.com website review

Visit site (opens in a new tab)Reviewed 4 November 202645 issues · 93 checks

This review found 45 issues worth fixing on tyr.com, 13 of them high impact, across 93 checks. The most urgent: mobile performance score: 40. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s1.6 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20262.1 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.3 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.5 s
Sep 12, 20262.8 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.6 s
Oct 10, 20262.2 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
2.4 s0 msMay 16Oct 31294 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 20262.1 s
May 23, 20261.7 s
May 30, 20261.1 s
Jun 6, 2026652 ms
Jun 13, 2026480 ms
Jun 20, 2026440 ms
Jun 27, 2026405 ms
Jul 4, 2026393 ms
Jul 11, 2026388 ms
Jul 18, 2026398 ms
Jul 25, 2026412 ms
Aug 1, 2026396 ms
Aug 8, 2026354 ms
Aug 15, 2026313 ms
Aug 22, 2026290 ms
Aug 29, 2026281 ms
Sep 5, 2026279 ms
Sep 12, 2026279 ms
Sep 19, 2026279 ms
Sep 26, 2026287 ms
Oct 3, 2026295 ms
Oct 10, 2026295 ms
Oct 17, 2026299 ms
Oct 24, 2026298 ms
Oct 31, 2026294 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tyr.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tyr.com at 1.2 s1.2 s
  2. tyr.com at 2.3 s2.3 s
  3. tyr.com at 3.5 s3.5 s
  4. tyr.com at 4.7 s4.7 s
  5. tyr.com at 5.8 s5.8 s
  6. tyr.com at 7.0 s7.0 s
  7. tyr.com at 8.1 s8.1 s
  8. tyr.com at 9.3 s9.3 s

Speed

14 to fix40
  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.8 s

    A phone's processor spends 9.8 s on main-thread work while loading, 5.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8,004 HTML elements

    The page has 8,004 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hcaptcha.com, Google Tag Manager and Shopify and others), adding 5.3 MB and 2.6 s of main-thread time.

  • Reduce unused JavaScript

    160 ms · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • hcaptcha.com adds 786 ms

    786 ms

    hcaptcha.com costs a phone 786 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    500 ms · 178 KiB

    4 images could be 178 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Use efficient cache lifetimes

    612 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (612 KiB).

  • Shopify adds 371 ms

    371 ms

    Shopify costs a phone 371 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 389 ms

    389 ms

    Google Tag Manager costs a phone 389 ms of main-thread work and 680 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    400 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • ContentSquare adds 332 ms

    332 ms

    ContentSquare costs a phone 332 ms of main-thread work and 179 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 324 ms. During a long task the page ignores taps.

  • alia-prod.com adds 256 ms

    256 ms

    alia-prod.com costs a phone 256 ms of main-thread work and 483 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    160 ms · 116 KiB

    About 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • Legacy JavaScript

    85 KiB

    Polyfills for old browsers add 85 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    10 ms · 2 KiB

    2 KiB could be saved by minifying JavaScript.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 41 ms

    41 ms

    Your server sent the HTML in 41 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 15.6 s

    15.6 s

    Visually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 46.8 s

    46.8 s

    The page becomes fully interactive after 46.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 265 ms

    265 ms

    Real visitors wait 265 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 692 ms

    692 ms

    Real visitors wait 692 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 85% faster for real visitors

    -85%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 2.1 s to 294 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 9.5 MB in 567 requests

    9.5 MB

    Your homepage downloads 9.5 MB in 567 requests on a phone: scripts 4.6 MB (229), other files 2.4 MB (227) and images 1.4 MB (40). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Mobile-1000x1600-3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images in older formats

    5 images (357 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.7 g of CO₂ per visit

    2.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.69 g of CO₂e: 323.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9794
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (10 elements)

    ARIA role should be appropriate for the element: 10 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 72 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10083
  • Title is short (18 characters)

    Your title is only 18 characters: “TYR Sport – TYR US”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 H1 headlines

    There are 3 <h1> headlines (“.logo_image { max-height: unset!important; width:…”, “.logo_image { max-height: unset!important; width:…” and “Early Black Friday Sale:Up to 60% Off”). One clear main headline is easier for people and search engines.

  • Meta description is long (248 characters)

    Your meta description is 248 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 553 internal links, 0 external

    The homepage links to 553 pages on tyr.com and 0 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://tyr.com/.

  • Structured data in place

    Structured data found: OnlineStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tyr.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,547 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://tyr.com/llms.txt (44 KiB, 238 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 11 pages share a meta description

    https://tyr.com/products/mens-cxt-flow-trainers-red-white and https://tyr.com/products/womens-cxt-flow-trainers-red-white use the same meta description. A description written for each page earns more clicks.

  • 15 pages without an H1

    https://tyr.com/collections/best-sellers, https://tyr.com/products/mens-cxt-flow-trainers-red-white, https://tyr.com/products/womens-cxt-flow-trainers-red-white, https://tyr.com/products/mens-maverick-v1-runner-white-gum, https://tyr.com/products/womens-maverick-v1-runner-white-gum and https://tyr.com/products/mens-maverick-v1-runner-white-black-gum and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 185 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7770
  • 1 broken image

    1 image failed to load on a phone, for example https://files.alia-prod.com/10466/0eaf87d78d215b87.webp.

  • 20 small tap targets

    20 of 68 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 499 words of copy

    The homepage carries about 499 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Mens” and “Shop Womens”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Shop All Womens”, “Shop All Mens” and “Shop All Footwear”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tyr.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
4 open roles
Job board
careers page

Company

Founded
1985
Headquarters
Huntington Beach

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on tyr.com, including 24 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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