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uber.com website review

Visit site (opens in a new tab)Reviewed 11 October 202630 issues · 79 checks

This review found 30 issues worth fixing on uber.com, 15 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.3 sApr 18Oct 32.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.7 s
Apr 25, 20262.7 s
May 2, 20262.8 s
May 9, 20262.8 s
May 16, 20262.9 s
May 23, 20263.0 s
May 30, 20263.1 s
Jun 6, 20263.3 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.1 s
Jul 4, 20262.9 s
Jul 11, 20262.8 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.4 s
Aug 29, 20262.5 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
475 ms235 msApr 18Oct 3263 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026438 ms
Apr 25, 2026439 ms
May 2, 2026443 ms
May 9, 2026447 ms
May 16, 2026441 ms
May 23, 2026436 ms
May 30, 2026430 ms
Jun 6, 2026425 ms
Jun 13, 2026428 ms
Jun 20, 2026427 ms
Jun 27, 2026425 ms
Jul 4, 2026404 ms
Jul 11, 2026371 ms
Jul 18, 2026353 ms
Jul 25, 2026328 ms
Aug 1, 2026318 ms
Aug 8, 2026327 ms
Aug 15, 2026316 ms
Aug 22, 2026310 ms
Aug 29, 2026308 ms
Sep 5, 2026292 ms
Sep 12, 2026283 ms
Sep 19, 2026277 ms
Sep 26, 2026269 ms
Oct 3, 2026263 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of uber.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. uber.com at 0.5 s0.5 s
  2. uber.com at 1.1 s1.1 s
  3. uber.com at 1.6 s1.6 s
  4. uber.com at 2.2 s2.2 s
  5. uber.com at 2.7 s2.7 s
  6. uber.com at 3.2 s3.2 s
  7. uber.com at 3.8 s3.8 s
  8. uber.com at 4.3 s4.3 s

Speed

7 to fix35
  • Improve image delivery

    5.4 s · 1.1 MB

    11 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.4 s faster on a phone.

  • Reduce unused JavaScript

    4.5 s · 757 KiB

    About 757 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 74). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    150 ms · 7.9 MB

    26 files are served with short cache lifetimes, so returning visitors download them again (7.9 MB).

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 435 ms. During a long task the page ignores taps.

  • 2,876 HTML elements

    The page has 2,876 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Tealium, Other Google APIs/SDKs and cloudfront.net), adding 212 KiB and 157 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 74 but mobile only 35. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.7 s

    19.7 s

    Your largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • First Contentful Paint: 5.2 s

    5.2 s

    The first text or image appears after 5.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 192 ms

    192 ms

    Real visitors wait 192 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 742 ms

    742 ms

    Real visitors wait 742 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 39% faster for real visitors

    -39%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 438 ms to 263 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 13.0 MB in 109 requests

    13.0 MB

    Your homepage downloads 13.0 MB in 109 requests on a phone: media 9.6 MB (1), images 1.7 MB (34) and scripts 1.4 MB (41). Under 2 MB keeps phones on slow connections fast.

  • 9 images in older formats

    9 images (615 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (354 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.7 g of CO₂ per visit

    3.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.70 g of CO₂e: 443.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8790
  • Orphan list items

    Some list items are not inside a list.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 34 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Go anywhere”, “Go anywhere” and “Go anywhere”). One clear main headline is easier for people and search engines.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 68 internal links, 92 external

    The homepage links to 68 pages on uber.com and 92 external pages.

6 checks passed
  • Meta description: 129 characters

    Your meta description is 129 characters: “Learn how you can leverage the Uber platform and apps to earn more, eat, commute, get a ride, simplify business travel,…”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Explore the Uber Platform | Uber United States”.

  • Canonical URL set

    The canonical URL is https://www.uber.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.uber.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (977 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    19 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 728 words of copy

    The homepage carries about 728 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign up” and “Reserve”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Reserve now”, “Order from your favorite spots” and “Sign up now”.

  • Analytics in place

    Analytics detected: TikTok Pixel.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at uber.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Bootstrap
Analytics
Microsoft Clarity

Company

Employees
12,000
Founded
2009
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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