ubiwhere.com website review

Your mobile performance score is 64 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 500 ms.

About 47 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

7 long tasks block the main thread while loading, the longest for 97 ms. During a long task the page ignores taps.

About 63 KiB of CSS is downloaded but never applied on this page.

Desktop scores 96 but mobile only 64. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The layout shifts by 0.301 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website, in addition to cookies necessary for its corr…”. Most of its time is element render delay (3.1 s).

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 4.4 s. Good is under 3.8 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.20 g of CO₂e: 24.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.

10 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3, h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (3 elements).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link has no real href, so search engines can't follow it.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 52 pages on ubiwhere.com and 11 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/ and /en/home all use the title “Ubiwhere - Research and Development software company”. Search engines can't tell which page to show for a search, so each competes with the others.

/en/case-studies, /en/products, /en/products/smart-cities/urban-management-platform, /en/products/smart-cities/smart-air-quality, /en/products/smart-cities/smart-parking and /en/products/smart-cities/smart-waste and 6 others use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

5 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 12 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 632 words of visible text.

Opening the homepage sets 1 cookie (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.