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uca.ac.uk website review
Visit site (opens in a new tab)Reviewed 25 October 202634 issues · 84 checks
This review found 34 issues worth fixing on uca.ac.uk, 16 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.0 s |
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 301 ms |
| May 9, 2026 | 285 ms |
| May 16, 2026 | 273 ms |
| May 23, 2026 | 266 ms |
| May 30, 2026 | 262 ms |
| Jun 6, 2026 | 269 ms |
| Jun 13, 2026 | 277 ms |
| Jun 20, 2026 | 276 ms |
| Jun 27, 2026 | 274 ms |
| Jul 4, 2026 | 274 ms |
| Jul 11, 2026 | 272 ms |
| Jul 18, 2026 | 271 ms |
| Jul 25, 2026 | 274 ms |
| Aug 1, 2026 | 281 ms |
| Aug 8, 2026 | 296 ms |
| Aug 15, 2026 | 304 ms |
| Aug 22, 2026 | 313 ms |
| Aug 29, 2026 | 317 ms |
| Sep 5, 2026 | 308 ms |
| Sep 12, 2026 | 306 ms |
| Sep 19, 2026 | 301 ms |
| Sep 26, 2026 | 303 ms |
| Oct 3, 2026 | 306 ms |
| Oct 10, 2026 | 309 ms |
| Oct 17, 2026 | 312 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.0 s · 786 KiB37 files are served with short cache lifetimes, so returning visitors download them again (786 KiB).
Reduce unused JavaScript
2.0 s · 850 KiBAbout 850 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.
Mobile performance score: 30
30/100Your mobile performance score is 30 (desktop: 40). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
600 ms · 1.6 MB24 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, terminalfour.net and cookiepro.com and others), adding 2.8 MB and 1.1 s of main-thread time.
Render-blocking requests
950 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Google Tag Manager adds 671 ms
671 msGoogle Tag Manager costs a phone 671 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
460 ms · 88 KiBAbout 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 460 ms faster on a phone.
terminalfour.net adds 226 ms
226 msterminalfour.net costs a phone 226 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
300 ms · 61 KiB61 KiB could be saved by minifying JavaScript.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,122 HTML elements
The page has 2,122 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
200 ms · 51 KiBPolyfills for old browsers add 51 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.
Document request latency
89 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 164 ms
164 msYour server sent the HTML in 164 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 1.00
1.00For real visitors the layout shifts by 1.00 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 10.2 s
10.2 sYour largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Cumulative Layout Shift: 1.214
1.214The layout shifts by 1.214 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Time to Interactive: 21.5 s
21.5 sThe page becomes fully interactive after 21.5 s. Good is under 3.8 s.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Real-user INP: 310 ms
310 msReal visitors wait 310 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 324 ms
324 msScripts block taps and scrolling for 324 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 301 ms to 312 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 799 ms
799 msReal visitors wait 799 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 9.4 MB in 123 requests
9.4 MBYour homepage downloads 9.4 MB in 123 requests on a phone: media 4.9 MB (1), images 2.2 MB (40) and scripts 1.9 MB (31). Under 2 MB keeps phones on slow connections fast.
12 images far larger than shown
809 KiB12 images are downloaded at several times the size a phone draws them, for example online-uca-showcase-pic-2-1024x1024.jpg at 1,024 px wide, shown at 188 px. Resized copies would save about 809 KiB.
16 images below the first screen load straight away
16 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
12 images in older formats
12 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.7 g of CO₂ per visit
2.67 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.67 g of CO₂e: 320.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Orphan list items
Some list items are not inside a list.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 73 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
218 internal links, 31 external
The homepage links to 218 pages on uca.ac.uk and 31 external pages.
7 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “UCA is a specialist creative arts university in the UK, offering undergraduate and postgraduate degree courses in Creat…”.
One H1 headline
Your main headline reads: “Open Day: 7 November”.
Title: 64 characters
Your title is a healthy 64 characters: “UCA | Art & Design Degrees UK | University for the Creative Arts”.
Canonical URL set
The canonical URL is https://www.uca.ac.uk/.
Structured data in place
Structured data found: CollegeOrUniversity.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.uca.ac.uk/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,647 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.uca.ac.uk/llms.txt (6 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=26331176&tm=gtm002&Ver=2&mid=816616be-b0a3-4856-884c-393dd9ccf2a2&bo=1&sid=d7c665c0d0ca11f1b5f0254bca5241e5&vid=d7c68a80d0ca11f1b8735337b9ec0b49&vids=1&msclkid=N&pi=91.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
20 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 620 words of copy
The homepage carries about 620 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book your place now”.
14 calls to action
The homepage has 14 calls to action, for example “How To Apply”, “Contact” and “Contact Us”.
3 short forms
3 short forms (3 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at uca.ac.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Terminalfour
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Founded
- 2005
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on uca.ac.uk, including 22 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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