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ufccollectibles.com website review

Visit site (opens in a new tab)Reviewed 7 November 202616 issues · 54 checks

This review found 16 issues worth fixing on ufccollectibles.com, 3 of them high impact, across 54 checks. The most urgent: page weight: 6.3 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
203 ms150 msMay 16Oct 31184 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026158 ms
May 23, 2026156 ms
May 30, 2026160 ms
Jun 6, 2026165 ms
Jun 13, 2026170 ms
Jun 20, 2026156 ms
Jun 27, 2026159 ms
Jul 4, 2026159 ms
Jul 11, 2026158 ms
Jul 18, 2026164 ms
Jul 25, 2026161 ms
Aug 1, 2026162 ms
Aug 8, 2026165 ms
Aug 15, 2026171 ms
Aug 22, 2026177 ms
Aug 29, 2026180 ms
Sep 5, 2026185 ms
Sep 12, 2026193 ms
Sep 19, 2026197 ms
Sep 26, 2026197 ms
Oct 3, 2026195 ms
Oct 10, 2026191 ms
Oct 17, 2026191 ms
Oct 24, 2026189 ms
Oct 31, 2026184 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

100
  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 158 ms to 184 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 180 ms

    180 ms

    Real visitors wait 180 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 377 ms

    377 ms

    Real visitors wait 377 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix60
  • Page weight: 6.3 MB

    6.3 MB

    Your homepage downloads 6.3 MB on a phone, 1.8 MB of it images (28%). Under 2 MB keeps phones on slow connections fast.

  • 9 images in older formats

    9 images (665 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (42 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.79 g of CO₂e: 214.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fix99
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5 and h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fix88
  • 6 H1 headlines

    There are 6 <h1> headlines (“UFC 333 AUCTION”, “the MYSTERY COLLECTION” and “HISTORIC POSTERS”). One clear main headline is easier for people and search engines.

  • Structured data has 3 problems

    Structured data found (BreadcrumbList and Organization) but with 3 problems, for example “Organization: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 266 internal links, 0 external

    The homepage links to 266 pages on ufccollectibles.com and 0 external pages.

5 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “The home of UFC Memorabilia for MMA fans. Partnered with UFC to bring you the store that exclusively offers signed, fig…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “UFC Collectibles - Officially Licensed UFC Memorabilia”.

  • Canonical URL set

    The canonical URL is https://ufccollectibles.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ufccollectibles.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,004 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://ufccollectibles.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://ufccollectibles.com/pages/auctions, https://ufccollectibles.com/collections/ufc-334-fight-merch-memorabilia, https://ufccollectibles.com/collections/ufc-335-fight-merch-memorabilia and https://ufccollectibles.com/collections/new-in-sort_by-manual have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://ufccollectibles.com/collections/ufc-autographed-event-posters, https://ufccollectibles.com/collections/name-on-canvas, https://ufccollectibles.com/pages/auctions, https://ufccollectibles.com/collections/ufc-334-fight-merch-memorabilia, https://ufccollectibles.com/collections/replica-championship-belts and https://ufccollectibles.com/collections/shorts and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fix78
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343140141&tm=gtm002&Ver=2&mid=d636e10a-143f-4d23-a6aa-19fe3879a4cb&bo=1&sid=d03afc10dabe11f1a5df9b7a325425c7&vid=d03b0d90dabe11f1abd2d5685e32b621&vids=1&msclkid=N&pi=9.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

2 checks passed
  • Tap targets are thumb-sized

    62 of 64 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 235-field form

    Your longest form asks for 235 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 913 words of copy

    The homepage carries about 913 words of visible text.

2 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “SHOP NOW” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ufccollectibles.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentik Cookie · Klaviyo Email Marketing Sms · Triplewhale · Consentik Ex · Appikon Back In Stock · getsitecontrol.com · cloudfront.net · good-apps.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 16 issues on ufccollectibles.com, including 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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