uggonline.com.au website review

About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

26 files are served with short cache lifetimes, so returning visitors download them again (673 KiB).

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 8.2 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,682 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, YouTube and Google Tag Manager and others), adding 3.0 MB and 2.3 s of main-thread time.

About 248 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

Shopify costs a phone 667 ms of main-thread work and 940 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

YouTube costs a phone 564 ms of main-thread work and 999 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 418 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

18 long tasks block the main thread while loading, the longest for 431 ms. During a long task the page ignores taps.

15 images could be 304 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 71 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 29.7 s. Good is under 3.8 s.

Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 677 ms in total while the page loads. Good is under 200 ms.

18 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 122 ms to 140 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.1 MB in 478 requests on a phone: scripts 2.8 MB (88), images 2.5 MB (196) and other files 1.3 MB (170). Under 2 MB keeps phones on slow connections fast.

5 images further down the page (128 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.01 g of CO₂e: 240.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 elements hidden from screen readers can still receive keyboard focus.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

There are 2 <h1> headlines (“UGG Online” and “UGG Boots Australia – Shop Premium Boots and Slip…”). One clear main headline is easier for people and search engines.

The homepage links to 304 pages on uggonline.com.au and 7 external pages.

https://uggonline.com.au/collections/womens-ugg, https://uggonline.com.au/collections/ugg-slippers/women, https://uggonline.com.au/collections/platform-ugg, https://uggonline.com.au/collections/platform-ugg-slippers, https://uggonline.com.au/collections/women-ugg-boots and https://uggonline.com.au/collections/mini-ugg-boots and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

https://uggonline.com.au/collections/ugg-fashion-boots has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 100 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56368301&Ver=2&mid=5ff0ecb0-b7fd-4d96-a93d-71ad32e42872&bo=1&sid=e52bd450dcc711f1b9ddd3112a3ba887&vid=e533e110dcc711f195a64fdde9b20e33&vids=1&msclkid=N&pi=918639831&lg.

20 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

3 errors were logged to the browser console while the page loaded, for example “Unexpected identifier 'sideMargin'”.

Requests the notification permission on page load.

Chrome logged issues while loading the page (“Cookie”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 153 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,416 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 25 cookies, 5 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.