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ulmann.com website review
Visit site (opens in a new tab)Reviewed 18 October 202635 issues · 84 checks
This review found 35 issues worth fixing on ulmann.com, 17 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #59,204 of 90,361 reviewed websitesbeats 30%
- #35,077 of 47,447 online storesbeats 22%
- #1,044 of 2,180 WooCommerce storesbeats 46%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.2 s |
| May 2, 2026 | 2.4 s |
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 156 ms |
| May 30, 2026 | 139 ms |
| Jun 6, 2026 | 134 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 149 ms |
| Jul 18, 2026 | 147 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 139 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 152 ms |
| Aug 22, 2026 | 150 ms |
| Aug 29, 2026 | 148 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 131 ms |
| Sep 19, 2026 | 134 ms |
| Sep 26, 2026 | 136 ms |
| Oct 3, 2026 | 142 ms |
| Oct 10, 2026 | 138 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
6.2 s105 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.2 s.
Improve image delivery
3.0 s · 1,007 KiB3 images could be 1,007 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.
Reduce unused JavaScript
1.5 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 46). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and wonderpush.com and others), adding 1.9 MB and 1.1 s of main-thread time.
Reduce unused CSS
450 ms · 232 KiBAbout 232 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
YouTube adds 504 ms
504 msYouTube costs a phone 504 ms of main-thread work and 986 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 455 ms
455 msGoogle Tag Manager costs a phone 455 ms of main-thread work and 629 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 232 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
75 KiB12 files are served with short cache lifetimes, so returning visitors download them again (75 KiB).
Minify JavaScript
31 KiB31 KiB could be saved by minifying JavaScript.
Legacy JavaScript
8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 110 ms
110 msYour server sent the HTML in 110 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.7 s
17.7 sYour largest element takes 17.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 29.5 s
29.5 sThe page becomes fully interactive after 29.5 s. Good is under 3.8 s.
First Contentful Paint: 6.8 s
6.8 sThe first text or image appears after 6.8 s on a phone. Good is under 1.8 s.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 41% slower for real visitors
+41%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.2 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.8 s
1.8 sReal visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 591 ms
591 msScripts block taps and scrolling for 591 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 156 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 134 ms
134 msReal visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.024
0.024The layout barely moves while loading (CLS 0.024, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 191 requests
5.2 MBYour homepage downloads 5.2 MB in 191 requests on a phone: scripts 2.3 MB (74), images 1.8 MB (16) and fonts 562 KiB (5). Under 2 MB keeps phones on slow connections fast.
About 1.5 g of CO₂ per visit
1.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
All page content should be contained by landmarks (62 elements)
All page content should be contained by landmarks: 62 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 55 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
75 internal links, 17 external
The homepage links to 75 pages on ulmann.com and 17 external pages.
8 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Optimisez l'aménagement de vos espaces de travail avec Ulmann : solutions design et pratiques pour des espaces fonction…”.
One H1 headline
Your main headline reads: “Créateur de vos espaces de travail”.
Title: 51 characters
Your title is a healthy 51 characters: “ULMANN | Créateur d’Espaces de Travail et Éducatifs”.
Canonical URL set
The canonical URL is https://www.ulmann.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ulmann.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,325 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (74 KiB, 163 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
/demande-de-devis-2 has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/demande-de-devis-2 has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “The method setTrackerUrl is registered more than once in "_paq" variable. Only the last call has an effect. Please have…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
8 of 8 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 421 words of copy
The homepage carries about 421 words of visible text.
5 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Contact”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 19 testimonial or review blocks, 8 customer or partner logos and 24 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Matomo.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ulmann.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager | Matomo
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on ulmann.com, including 19 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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