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ultimateglobes.com website review
Visit site (opens in a new tab)Reviewed 10 November 202626 issues · 82 checks
This review found 26 issues worth fixing on ultimateglobes.com, 6 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,168 of 105,500 reviewed websitesbeats 97%
- #1,066 of 59,269 online storesbeats 97%
- #1,033 of 54,010 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 127 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 134 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 128 ms |
| Aug 22, 2026 | 126 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 130 ms |
| Sep 12, 2026 | 130 ms |
| Sep 19, 2026 | 135 ms |
| Sep 26, 2026 | 132 ms |
| Oct 3, 2026 | 125 ms |
| Oct 10, 2026 | 118 ms |
| Oct 17, 2026 | 115 ms |
| Oct 24, 2026 | 118 ms |
| Oct 31, 2026 | 123 ms |
| Nov 7, 2026 | 138 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.1 s
1.7 s
2.2 s
2.8 s
3.4 s
3.9 s
4.5 s
Speed
Improve image delivery
1.1 s · 179 KiB6 images could be 179 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 76
76/100Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
446 KiBAbout 446 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
350 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Use efficient cache lifetimes
300 ms · 49 KiB6 files are served with short cache lifetimes, so returning visitors download them again (49 KiB).
2,915 HTML elements
The page has 2,915 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 699 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 99 ms
99 msShopify costs a phone 99 ms of main-thread work and 620 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 third-party services on the page
6 third-party services load with your homepage (Shopify, Cookiebot and Google Tag Manager and others), adding 957 KiB and 280 ms of main-thread time.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 97 ms. During a long task the page ignores taps.
Duplicated JavaScript
26 KiB26 KiB JavaScript is shipped twice across bundles.
Reduce unused CSS
14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.8 s
5.8 sYour largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Man and woman looking at a world globe in a home setting”.
Time to Interactive: 6.1 s
6.1 sThe page becomes fully interactive after 6.1 s. Good is under 3.8 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 127 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 138 ms
138 msReal visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 594 ms
594 msReal visitors wait 594 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 47 ms
47 msScripts block the page for only 47 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.7 MB in 204 requests
2.7 MBYour homepage downloads 2.7 MB in 204 requests on a phone: scripts 916 KiB (62), other files 914 KiB (94) and images 701 KiB (24). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (51 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
24 text elements with low contrast
24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 106 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (278 characters)
Your meta description is 278 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
249 internal links, 28 external
The homepage links to 249 pages on ultimateglobes.com and 28 external pages.
7 checks passed
One H1 headline
Your main headline reads: “World Globes: Shop Floor Standing Globes, Desk Globes, Children’s World Globes & More!”.
Title: 64 characters
Your title is a healthy 64 characters: “Ultimate Globes | Save up to 60% on World Globes + Free Shipping”.
Canonical URL set
The canonical URL is https://ultimateglobes.com/.
Structured data in place
Structured data found: BreadcrumbList, HomeGoodsStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ultimateglobes.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,039 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://ultimateglobes.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://ultimateglobes.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://ultimateglobes.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://ultimateglobes.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://ultimateglobes.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=4052480&tm=gtm002&Ver=2&mid=edb4b179-d57b-4239-8f1c-5c4462aa0790&bo=2&sid=def13f10dceb11f1a548cd4e6a0008ab&vid=def16900dceb11f1a940f7e831173b69&vids=1&msclkid=N&pi=918.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
12 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,535 words of copy
The homepage carries about 1,535 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Floor Globes”.
15 calls to action
The homepage has 15 calls to action, for example “SHOP BY FEATURE”, “SHOP BY DIAMETER” and “SHOP BY OTHER”.
20 short forms
20 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 55 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager.
Opening hours shown
Your opening hours are on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ultimateglobes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Tinyseo Ai Seo Speed · Powerful Form Builder · Cookiebot Cmp · Judge Me Reviews · Cms Shopify · Forms · Selleasy · automizely.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on ultimateglobes.com, including 11 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.