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ultraceuticals.com website review

Visit site (opens in a new tab)Reviewed 25 October 202643 issues · 86 checks

This review found 43 issues worth fixing on ultraceuticals.com, 12 of them high impact, across 86 checks. The most urgent: page weight: 10.3 MB in 304 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.4 sMay 2Oct 171.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20262.0 s
May 16, 20261.9 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
173 ms147 msMay 2Oct 17154 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026159 ms
May 9, 2026153 ms
May 16, 2026154 ms
May 23, 2026154 ms
May 30, 2026153 ms
Jun 6, 2026170 ms
Jun 13, 2026167 ms
Jun 20, 2026170 ms
Jun 27, 2026170 ms
Jul 4, 2026163 ms
Jul 11, 2026163 ms
Jul 18, 2026162 ms
Jul 25, 2026162 ms
Aug 1, 2026153 ms
Aug 8, 2026155 ms
Aug 15, 2026150 ms
Aug 22, 2026150 ms
Aug 29, 2026154 ms
Sep 5, 2026153 ms
Sep 12, 2026160 ms
Sep 19, 2026158 ms
Sep 26, 2026162 ms
Oct 3, 2026162 ms
Oct 10, 2026156 ms
Oct 17, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ultraceuticals.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ultraceuticals.com at 0.9 s0.9 s
  2. ultraceuticals.com at 1.8 s1.8 s
  3. ultraceuticals.com at 2.6 s2.6 s
  4. ultraceuticals.com at 3.5 s3.5 s
  5. ultraceuticals.com at 4.4 s4.4 s
  6. ultraceuticals.com at 5.3 s5.3 s
  7. ultraceuticals.com at 6.1 s6.1 s
  8. ultraceuticals.com at 7.0 s7.0 s

Speed

13 to fix46
  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, rebuyengine.com and Reviews.io and others), adding 2.3 MB and 1.3 s of main-thread time.

  • Reduce unused JavaScript

    890 KiB

    About 890 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    700 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • alia-prod.com adds 455 ms

    455 ms

    alia-prod.com costs a phone 455 ms of main-thread work and 417 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    489 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (489 KiB).

  • Improve image delivery

    465 KiB

    14 images could be 465 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • rebuyengine.com adds 298 ms

    298 ms

    rebuyengine.com costs a phone 298 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reviews.io adds 239 ms

    239 ms

    Reviews.io costs a phone 239 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,603 HTML elements

    The page has 2,603 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google CDN adds 158 ms

    158 ms

    Google CDN costs a phone 158 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 28 ms

    28 ms

    Shopify costs a phone 28 ms of main-thread work and 425 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 244 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    67 KiB

    Polyfills for old browsers add 67 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 32.1 s

    32.1 s

    The page becomes fully interactive after 32.1 s. Good is under 3.8 s.

  • Speed Index: 12.2 s

    12.2 s

    Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 722 ms

    722 ms

    Scripts block taps and scrolling for 722 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 208 ms

    208 ms

    Real visitors wait 208 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.19

    0.19

    For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 159 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.066

    0.066

    The layout barely moves while loading (CLS 0.066, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 10.3 MB in 304 requests

    10.3 MB

    Your homepage downloads 10.3 MB in 304 requests on a phone: media 4.3 MB (4), images 2.6 MB (88) and scripts 2.0 MB (86). Under 2 MB keeps phones on slow connections fast.

  • 23 images below the first screen load straight away

    23 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 7 images far larger than shown

    470 KiB

    7 images are downloaded at several times the size a phone draws them, for example 1080 at 1,080 px wide, shown at 170 px. Resized copies would save about 470 KiB.

  • 4 images in older formats

    4 images (392 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.9 g of CO₂ per visit

    2.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.92 g of CO₂e: 350.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 7991
  • 38 buttons without a name

    38 buttons have no accessible name, so screen readers announce just “button”.

  • Required ARIA attributes must be provided (1 element)

    Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8581
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 9 H1 headlines

    There are 9 <h1> headlines (“FREE GIFT WHEN YOU SPEND $200”, “COMPLEX SCIENCE SIMPLE SOLUTIONS” and “MASTERING THE COMPLEXITY OF SKIN SCIENCE”). One clear main headline is easier for people and search engines.

  • Meta description is long (315 characters)

    Your meta description is 315 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 147 internal links, 6 external

    The homepage links to 147 pages on ultraceuticals.com and 6 external pages.

4 checks passed
  • Title: 34 characters

    Your title is a healthy 34 characters: “Ultraceuticals – Ultraceuticals US”.

  • Canonical URL set

    The canonical URL is https://ultraceuticals.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ultraceuticals.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (839 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://ultraceuticals.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://ultraceuticals.com/pages/holiday-gift-sets has no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://ultraceuticals.com/pages/offers, https://ultraceuticals.com/collections/sets, https://ultraceuticals.com/collections/all, https://ultraceuticals.com/collections/best-sellers, https://ultraceuticals.com/collections/serums and https://ultraceuticals.com/collections/face-sunscreen and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    101 of 118 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,056 words of copy

    The homepage carries about 1,056 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE” and “SIGN IN / REGISTER”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Learn More”, “Sign in / Register” and “SHOP NOW”.

  • 29 short forms

    29 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 1 trust badge.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ultraceuticals.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Cloudflare Hosting;Shopify Hosted

Upkeep, stack, hiring and company data from programmable.info

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