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ummejannah.com website review
Visit site (opens in a new tab)Reviewed 13 November 202636 issues · 83 checks
This review found 36 issues worth fixing on ummejannah.com, 9 of them high impact, across 83 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #61,430 of 109,350 reviewed websitesbeats 39%
- #39,793 of 61,859 online storesbeats 31%
- #37,892 of 56,401 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.5 s |
| Nov 7, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 245 ms |
| May 30, 2026 | 238 ms |
| Jun 6, 2026 | 235 ms |
| Jun 13, 2026 | 238 ms |
| Jun 20, 2026 | 242 ms |
| Jun 27, 2026 | 245 ms |
| Jul 4, 2026 | 245 ms |
| Jul 11, 2026 | 228 ms |
| Jul 18, 2026 | 213 ms |
| Jul 25, 2026 | 218 ms |
| Aug 1, 2026 | 229 ms |
| Aug 8, 2026 | 258 ms |
| Aug 15, 2026 | 281 ms |
| Aug 22, 2026 | 289 ms |
| Aug 29, 2026 | 286 ms |
| Sep 5, 2026 | 278 ms |
| Sep 12, 2026 | 252 ms |
| Sep 19, 2026 | 234 ms |
| Sep 26, 2026 | 227 ms |
| Oct 3, 2026 | 220 ms |
| Oct 10, 2026 | 211 ms |
| Oct 17, 2026 | 203 ms |
| Oct 24, 2026 | 199 ms |
| Oct 31, 2026 | 195 ms |
| Nov 7, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
600 ms · 497 KiB12 images could be 497 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Reduce unused JavaScript
450 ms · 348 KiBAbout 348 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, TikTok and Google Tag Manager and others), adding 1.1 MB and 447 ms of main-thread time.
Reduce unused CSS
450 ms · 56 KiBAbout 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 746 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 172 ms
172 msShopify costs a phone 172 ms of main-thread work and 410 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Fonts adds 0 ms
0 msGoogle Fonts costs a phone 0 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 145 ms. During a long task the page ignores taps.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Use efficient cache lifetimes
4 KiB2 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.3 s
9.3 sYour largest element takes 9.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.8 s
10.8 sThe page becomes fully interactive after 10.8 s. Good is under 3.8 s.
Real-user INP: 227 ms
227 msReal visitors wait 227 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 245 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.3 s
1.3 sThe first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 67 ms
67 msScripts block the page for only 67 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 160 requests
3.3 MBYour homepage downloads 3.3 MB in 160 requests on a phone: images 1.1 MB (23), scripts 870 KiB (43) and other files 726 KiB (83). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Gemini_Generated_Image_hsgbtfhsgbtfhsgb.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images far larger than shown
211 KiB4 images are downloaded at several times the size a phone draws them, for example 28E3C78C-E048-4B2D-B4D4-BBE7FC56CD70.jpg at 900 px wide, shown at 189 px. Resized copies would save about 211 KiB.
About 0.9 g of CO₂ per visit
0.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (5 elements)
ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 39 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (24 characters)
Your title is only 24 characters: “Umme Jannah – UmmeJannah”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (164 characters)
Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
104 internal links, 4 external
The homepage links to 104 pages on ummejannah.com and 4 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://ummejannah.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ummejannah.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,021 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://ummejannah.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://ummejannah.com/pages/b2b, https://ummejannah.com/collections/new-arrivals-1, https://ummejannah.com/collections/kids-abaya, https://ummejannah.com/collections/premium-modal and https://ummejannah.com/collections/lace-modal have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://ummejannah.com/collections/new-arrivals-1, https://ummejannah.com/collections/abayas, https://ummejannah.com/collections/kids-abaya, https://ummejannah.com/collections/georgette-hijab, https://ummejannah.com/collections/jersey-hijabs and https://ummejannah.com/collections/modal-hijabs and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://ummejannah.com/.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
29 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 778 words of copy
The homepage carries about 778 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and TikTok Pixel.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Snap Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ummejannah.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Ymq Product Options · Judge Me Reviews · Dondy Whatsapp Chat Widget · Essential Post Purchase Upsell
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on ummejannah.com, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.