unchainedpet.com website review

17 files are served with short cache lifetimes, so returning visitors download them again (500 KiB).

About 225 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

About 126 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 910 ms faster on a phone.

Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

Attentive costs a phone 100 ms of main-thread work and 624 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Attentive, Klaviyo and Stamped.io and others), adding 912 KiB and 221 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

8 images could be 144 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.215 while loading, so content jumps under the reader's thumb. Good is under 0.1.

19 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 179 requests on a phone: other files 682 KiB (86), scripts 636 KiB (50) and images 576 KiB (17). Under 2 MB keeps phones on slow connections fast.

3 images further down the page (93 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 84.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a valid value for the lang attribute: 1 element on the page fails this check, rated serious by axe-core.

10 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

The page declares lang=“ShopLocaleD…”, which is not a usable language code, so screen readers and translation tools guess.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

1 link has no real href, so search engines can't follow it.

The homepage links to 36 pages on unchainedpet.com and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://www.unchainedpet.com/policies/terms-of-service and https://www.unchainedpet.com/policies/refund-policy, which answer with an error. Visitors hit a dead end and search engines drop them.

https://www.unchainedpet.com/products/unchained-urine-stain-odor-eliminator-for-pet-owners and https://www.unchainedpet.com/collections/urine-odor-stain-eliminator/products/unchained-urine-stain-odor-eliminator-for-pet-owners all use the title “UNCHAINED Urine Stain Odor Eliminator for Pet Owners – Unchained Pet”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.unchainedpet.com/pages/about-us, https://www.unchainedpet.com/pages/contact-us, https://www.unchainedpet.com/blogs/news, https://www.unchainedpet.com/policies/privacy-policy and https://www.unchainedpet.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.unchainedpet.com/products/unchained-urine-stain-odor-eliminator-for-pet-owners and https://www.unchainedpet.com/collections/urine-odor-stain-eliminator/products/unchained-urine-stain-odor-eliminator-for-pet-owners use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.unchainedpet.com/collections/urine-odor-stain-eliminator/products/unchained-urine-stain-odor-eliminator-for-pet-owners, whose canonical is https://www.unchainedpet.com/products/unchained-urine-stain-odor-eliminator-for-pet-owners. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.unchainedpet.com/pages/about-us and https://www.unchainedpet.com/pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

3 images failed to load on a phone, for example https://www.unchainedpet.com/.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 313 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.