uncommongreen.com website review

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

About 208 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.0 s faster on a phone.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (productcustomizer.com, Google Tag Manager and Google CDN and others), adding 1.2 MB and 442 ms of main-thread time.

5 images could be 77 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

Shopify costs a phone 34 ms of main-thread work and 807 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

41 KiB could be saved by minifying JavaScript.

About 15 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying CSS.

Your largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Insulated”.

The page becomes fully interactive after 9.2 s. Good is under 3.8 s.

Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

23 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 163 requests on a phone: images 1.0 MB (27), other files 725 KiB (80) and scripts 560 KiB (44). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 5 <h1> headlines (“We Rebranded!”, “FEATURED COLLECTIONS” and “NEW PRODUCTS”). One clear main headline is easier for people and search engines.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 100 pages on uncommongreen.com and 13 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://theuncommongreen.com/collections/products, https://theuncommongreen.com/pages/seasonal-products, https://theuncommongreen.com/collections/gifts, https://theuncommongreen.com/collections/gifts-for-her, https://theuncommongreen.com/collections/topo and https://theuncommongreen.com/collections/state-products and 3 others, which answer with an error. Visitors hit a dead end and search engines drop them.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 254 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.