Website review, no card needed

unitedmethodisthomes.org logo

unitedmethodisthomes.org website review

Visit site (opens in a new tab)Reviewed 29 October 202644 issues · 82 checks

This review found 44 issues worth fixing on unitedmethodisthomes.org, 15 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s3.3 sMay 9Oct 243.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.7 s
May 16, 20263.6 s
May 23, 20263.5 s
May 30, 20263.4 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.4 s
Jul 18, 20263.3 s
Jul 25, 20263.3 s
Aug 1, 20263.5 s
Aug 8, 20263.5 s
Aug 15, 20263.6 s
Aug 22, 20263.6 s
Aug 29, 20263.4 s
Sep 5, 20263.5 s
Sep 12, 20263.4 s
Sep 19, 20263.5 s
Sep 26, 20263.5 s
Oct 3, 20263.4 s
Oct 10, 20263.5 s
Oct 17, 20263.5 s
Oct 24, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
120 ms91 msMay 9Oct 24104 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026113 ms
May 16, 2026111 ms
May 23, 2026117 ms
May 30, 2026117 ms
Jun 6, 2026113 ms
Jun 13, 2026104 ms
Jun 20, 202699 ms
Jun 27, 2026103 ms
Jul 4, 202696 ms
Jul 11, 2026103 ms
Jul 18, 2026100 ms
Jul 25, 2026101 ms
Aug 1, 2026106 ms
Aug 8, 2026105 ms
Aug 15, 2026108 ms
Aug 22, 2026105 ms
Aug 29, 2026100 ms
Sep 19, 202694 ms
Sep 26, 202697 ms
Oct 3, 2026100 ms
Oct 10, 202699 ms
Oct 17, 2026111 ms
Oct 24, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of unitedmethodisthomes.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. unitedmethodisthomes.org at 0.5 s0.5 s
  2. unitedmethodisthomes.org at 1.0 s1.0 s
  3. unitedmethodisthomes.org at 1.6 s1.6 s
  4. unitedmethodisthomes.org at 2.1 s2.1 s
  5. unitedmethodisthomes.org at 2.6 s2.6 s
  6. unitedmethodisthomes.org at 3.1 s3.1 s
  7. unitedmethodisthomes.org at 3.6 s3.6 s
  8. unitedmethodisthomes.org at 4.1 s4.1 s

Speed

13 to fix54
  • Reduce unused JavaScript

    2.3 s · 814 KiB

    About 814 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Render-blocking requests

    2.7 s

    23 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

  • Improve image delivery

    1.5 s · 308 KiB

    4 images could be 308 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

  • Reduce unused CSS

    1.1 s · 168 KiB

    About 168 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and insiderdata360online.com and others), adding 2.9 MB and 612 ms of main-thread time.

  • Use efficient cache lifetimes

    350 ms · 478 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (478 KiB).

  • Facebook adds 219 ms

    219 ms

    Facebook costs a phone 219 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Google Tag Manager adds 300 ms

    300 ms

    Google Tag Manager costs a phone 300 ms of main-thread work and 765 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 264 ms. During a long task the page ignores taps.

  • 1,590 HTML elements

    The page has 1,590 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 128 ms

    128 ms

    Your server sent the HTML in 128 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 16.1 s

    16.1 s

    Your largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “If you ever wonder about the next, b…”.

  • Time to Interactive: 22.3 s

    22.3 s

    The page becomes fully interactive after 22.3 s. Good is under 3.8 s.

  • Speed Index: 11.1 s

    11.1 s

    Visually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 246 ms

    246 ms

    Scripts block taps and scrolling for 246 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 113 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 11.0 MB in 133 requests

    11.0 MB

    Your homepage downloads 11.0 MB in 133 requests on a phone: images 7.5 MB (44), scripts 2.0 MB (45) and other files 992 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • About 3.1 g of CO₂ per visit

    3.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.11 g of CO₂e: 373.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8577
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Headings skip levels

    Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 9 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 12 WCAG 2.2 A/AA and best-practice rules on the phone render: 9 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9278
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “United Methodist Homes | Independent & Assisted Living Senior Care”.

  • 6 H1 headlines

    There are 6 <h1> headlines (“You care. We care. Let's talk.”, “Experience the Live-Better Lifestyle. It’s all ri…” and “What’s New at UMH”). One clear main headline is easier for people and search engines.

  • Meta description is long (177 characters)

    Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • 33 internal links, 90 external

    The homepage links to 33 pages on unitedmethodisthomes.org and 90 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.unitedmethodisthomes.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.unitedmethodisthomes.org/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.unitedmethodisthomes.org/llms.txt (31 KiB, 143 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

4 to fix62
  • 1 linked page is broken

    Your homepage links to https://www.unitedmethodisthomes.org/employment-2, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    https://www.unitedmethodisthomes.org/umh-foundation and https://www.unitedmethodisthomes.org/annual-appeal-2026 all use the title “UMH Foundation - Donate and Support Elderly Care | United Methodist H…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.unitedmethodisthomes.org/umh-foundation and https://www.unitedmethodisthomes.org/annual-appeal-2026 use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.unitedmethodisthomes.org/annual-appeal-2026 has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://www.unitedmethodisthomes.org/campus-virtual-tours and https://www.unitedmethodisthomes.org/star-ratings have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10092
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Only about 33 words

    The homepage has only about 33 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Admissions and Contact” and “Contact Us”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 2 customer or partner logos, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 5 email links.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at unitedmethodisthomes.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2023.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
WordPress.com

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 44 issues on unitedmethodisthomes.org, including 23 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25