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universalyarn.com website review

Visit site (opens in a new tab)Reviewed 9 November 202624 issues · 82 checks

This review found 24 issues worth fixing on universalyarn.com, 5 of them high impact, across 82 checks. The most urgent: 1 button without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s858 msMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 2026958 ms
May 30, 2026927 ms
Jun 6, 2026925 ms
Jun 13, 2026946 ms
Jun 20, 2026945 ms
Jun 27, 2026969 ms
Jul 4, 2026960 ms
Jul 11, 2026964 ms
Jul 18, 2026934 ms
Jul 25, 2026937 ms
Aug 1, 2026937 ms
Aug 8, 2026925 ms
Aug 15, 2026928 ms
Aug 22, 2026953 ms
Aug 29, 2026953 ms
Sep 5, 20261.0 s
Sep 12, 20261.1 s
Sep 19, 20261.2 s
Sep 26, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
128 ms103 msMay 23Nov 7117 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026106 ms
May 30, 2026112 ms
Jun 6, 2026116 ms
Jun 13, 2026119 ms
Jun 20, 2026118 ms
Jun 27, 2026114 ms
Jul 4, 2026113 ms
Jul 11, 2026118 ms
Jul 18, 2026116 ms
Jul 25, 2026115 ms
Aug 1, 2026118 ms
Aug 8, 2026114 ms
Aug 15, 2026114 ms
Aug 22, 2026113 ms
Aug 29, 2026112 ms
Sep 5, 2026112 ms
Sep 12, 2026115 ms
Sep 19, 2026118 ms
Sep 26, 2026120 ms
Oct 3, 2026125 ms
Oct 10, 2026120 ms
Oct 17, 2026121 ms
Oct 24, 2026121 ms
Oct 31, 2026115 ms
Nov 7, 2026117 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of universalyarn.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. universalyarn.com at 0.4 s0.4 s
  2. universalyarn.com at 0.8 s0.8 s
  3. universalyarn.com at 1.1 s1.1 s
  4. universalyarn.com at 1.5 s1.5 s
  5. universalyarn.com at 1.9 s1.9 s
  6. universalyarn.com at 2.3 s2.3 s
  7. universalyarn.com at 2.6 s2.6 s
  8. universalyarn.com at 3.0 s3.0 s

Speed

4 to fix71
  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 113 KiB

    About 113 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    312 KiB

    13 images could be 312 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1,673 HTML elements

    The page has 1,673 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Klaviyo, Key CDN and Shopify and others), adding 378 KiB and 167 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 56 ms. During a long task the page ignores taps.

  • Render-blocking requests

    50 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

  • Reduce unused CSS

    48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    13 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (13 KiB).

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 590 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 7.7 s

    7.7 s

    Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FREE SHIPPING: ON ORDERS OVER $75 OR MORE (CONTINENTAL US O…”.

  • Time to Interactive: 8.0 s

    8.0 s

    The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

  • Largest content (LCP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 106 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 497 ms

    497 ms

    Real visitors wait 497 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.065

    0.065

    The layout barely moves while loading (CLS 0.065, good is under 0.1).

  • Total Blocking Time: 9 ms

    9 ms

    Scripts block the page for only 9 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.2 MB in 199 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 199 requests on a phone: other files 835 KiB (115), images 793 KiB (24) and scripts 502 KiB (50). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (69 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9192
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    12 elements hidden from screen readers can still receive keyboard focus.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 306 internal links, 30 external

    The homepage links to 306 pages on universalyarn.com and 30 external pages.

7 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Shop for quality yarn and yarn accessories at Universal Yarn. We offer yarn, kits and tools, knitting patterns, and muu…”.

  • One H1 headline

    Your main headline reads: “Universal Yarn”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Quality Yarn, Accessories, & Leather Goods | Universal Yarn”.

  • Canonical URL set

    The canonical URL is https://universalyarn.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://universalyarn.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,146 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://universalyarn.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 128 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9684
  • 4 broken images

    4 images failed to load on a phone, for example https://universalyarn.com/.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    24 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 322 words of copy

    The homepage carries about 322 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Book”, “Contact Universal Yarn” and “Shop Now”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at universalyarn.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · kxcdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Harrisburg

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on universalyarn.com, including 9 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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