Website review, no card needed
unniyarcha.com website review
Visit site (opens in a new tab)Reviewed 4 November 202638 issues · 82 checks
This review found 38 issues worth fixing on unniyarcha.com, 10 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #55,401 of 98,536 reviewed websitesbeats 39%
- #34,706 of 53,812 online storesbeats 30%
- #32,943 of 48,808 Shopify storesbeats 27%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 155 ms |
| May 23, 2026 | 146 ms |
| May 30, 2026 | 146 ms |
| Jun 6, 2026 | 148 ms |
| Jun 13, 2026 | 150 ms |
| Jun 20, 2026 | 155 ms |
| Jun 27, 2026 | 161 ms |
| Jul 4, 2026 | 168 ms |
| Jul 11, 2026 | 175 ms |
| Jul 18, 2026 | 177 ms |
| Jul 25, 2026 | 182 ms |
| Aug 1, 2026 | 185 ms |
| Aug 8, 2026 | 191 ms |
| Aug 15, 2026 | 193 ms |
| Aug 22, 2026 | 195 ms |
| Aug 29, 2026 | 196 ms |
| Sep 5, 2026 | 193 ms |
| Sep 12, 2026 | 192 ms |
| Sep 19, 2026 | 188 ms |
| Sep 26, 2026 | 191 ms |
| Oct 3, 2026 | 196 ms |
| Oct 10, 2026 | 205 ms |
| Oct 17, 2026 | 210 ms |
| Oct 24, 2026 | 212 ms |
| Oct 31, 2026 | 216 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.7 s · 390 KiBAbout 390 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.
3,206 HTML elements
The page has 3,206 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
1.3 MB22 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, jQuery CDN and openai.com and others), adding 3.2 MB and 355 ms of main-thread time.
Shopify adds 240 ms
240 msShopify costs a phone 240 ms of main-thread work and 3.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 616 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
150 ms · 28 KiB3 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).
Minify CSS
150 ms · 4 KiB4 KiB could be saved by minifying CSS.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 63 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 14.0 s
14.0 sYour largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.5 s
14.5 sThe page becomes fully interactive after 14.5 s. Good is under 3.8 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 273 ms
273 msReal visitors wait 273 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 42% slower for real visitors
+42%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 155 ms to 216 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
53 images without width and height
53 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 13 ms
13 msScripts block the page for only 13 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 5.8 MB in 132 requests
5.8 MBYour homepage downloads 5.8 MB in 132 requests on a phone: images 2.5 MB (67), media 2.0 MB (1) and scripts 804 KiB (35). Under 2 MB keeps phones on slow connections fast.
10 images far larger than shown
969 KiB10 images are downloaded at several times the size a phone draws them, for example Earring_d411468f-dec3-4d48-8787-84b32a1ff989.png at 2,000 px wide, shown at 170 px. Resized copies would save about 969 KiB.
7 images below the first screen load straight away
7 images further down the page (975 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.64 g of CO₂e: 196.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (31 elements)
All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (170 characters)
Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
243 internal links, 10 external
The homepage links to 243 pages on unniyarcha.com and 10 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Unniyarcha”.
Title: 50 characters
Your title is a healthy 50 characters: “Buy 92.5 Pure Silver jewellery Online – Unniyarcha”.
Canonical URL set
The canonical URL is https://unniyarcha.com/.
Structured data in place
Structured data found: WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://unniyarcha.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,638 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://unniyarcha.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://unniyarcha.com/collections/92-5-pure-silver, which answers with an error. Visitors hit a dead end and search engines drop it.
5 pages without a meta description
https://unniyarcha.com/collections/new-arrivals-1, https://unniyarcha.com/collections/diwali, https://unniyarcha.com/collections/diwali-gift-hamper, https://unniyarcha.com/collections/sacred-edit and https://unniyarcha.com/collections/earcuff have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://unniyarcha.com/collections/crafted-in-92-5-pure-silver, https://unniyarcha.com/collections/lakshmi-collection, https://unniyarcha.com/collections/patakha-collection, https://unniyarcha.com/collections/new-arrivals-1, https://unniyarcha.com/collections/diwali and https://unniyarcha.com/collections/diwali-gift-hamper and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 122 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
13 small tap targets
13 of 61 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 935 words of copy
The homepage carries about 935 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “UNNIYARCHA IS NOW ON BLINKIT! SHOP NOW.”.
17 calls to action
The homepage has 17 calls to action, for example “Unniyarcha is now on Blinkit! Shop Now.”, “Shop By Category” and “Shop By Collection”.
2 short forms
2 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 106 testimonial or review blocks, 21 customer or partner logos, a star rating and 2 trust badges.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at unniyarcha.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on unniyarcha.com, including 20 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.