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unocoin.com website review

Visit site (opens in a new tab)Reviewed 25 October 202640 issues · 84 checks

This review found 40 issues worth fixing on unocoin.com, 8 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s2.5 sMay 2Oct 173.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.8 s
May 9, 20262.8 s
May 16, 20262.8 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20263.4 s
Jul 25, 20263.5 s
Aug 1, 20264.0 s
Aug 8, 20264.1 s
Aug 15, 20264.0 s
Aug 22, 20263.8 s
Aug 29, 20263.4 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.0 s
Oct 3, 20263.3 s
Oct 10, 20263.4 s
Oct 17, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
211 ms174 msMay 2Oct 17181 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026205 ms
May 9, 2026192 ms
May 16, 2026198 ms
May 23, 2026197 ms
May 30, 2026196 ms
Jun 6, 2026205 ms
Jun 13, 2026198 ms
Jun 20, 2026198 ms
Jun 27, 2026207 ms
Jul 4, 2026200 ms
Jul 11, 2026200 ms
Jul 18, 2026195 ms
Jul 25, 2026185 ms
Aug 1, 2026183 ms
Aug 8, 2026185 ms
Aug 15, 2026188 ms
Aug 22, 2026194 ms
Aug 29, 2026195 ms
Sep 5, 2026195 ms
Sep 12, 2026187 ms
Sep 19, 2026182 ms
Sep 26, 2026178 ms
Oct 3, 2026178 ms
Oct 10, 2026183 ms
Oct 17, 2026181 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of unocoin.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. unocoin.com at 0.8 s0.8 s
  2. unocoin.com at 1.5 s1.5 s
  3. unocoin.com at 2.3 s2.3 s
  4. unocoin.com at 3.0 s3.0 s
  5. unocoin.com at 3.8 s3.8 s
  6. unocoin.com at 4.5 s4.5 s
  7. unocoin.com at 5.3 s5.3 s
  8. unocoin.com at 6.0 s6.0 s

Speed

7 to fix80
  • Render-blocking requests

    2.2 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

  • Mobile performance score: 80

    80/100

    Your mobile performance score is 80 (desktop: 81). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    876 KiB

    18 images could be 876 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    390 KiB

    130 files are served with short cache lifetimes, so returning visitors download them again (390 KiB).

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 279 ms

    279 ms

    Google Tag Manager costs a phone 279 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,124 HTML elements

    The page has 2,124 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Snapchat and CleverTap and others), adding 353 KiB and 387 ms of main-thread time.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 195 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    163 KiB

    About 163 KiB of JavaScript is downloaded but never used on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 468 ms

    468 ms

    Your server sent the HTML in 468 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 10.9 s

    10.9 s

    The page becomes fully interactive after 10.9 s. Good is under 3.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 205 ms to 181 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 158 ms

    158 ms

    Real visitors wait 158 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 171 ms

    171 ms

    Scripts block the page for only 171 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix43
  • 1 image over 500 KB

    ZEC-and-DASH-Withdrawal-Ending-Soon-1-1536x736.png weighs 580 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.4 MB in 173 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 173 requests on a phone: images 2.3 MB (130), scripts 666 KiB (24) and fonts 324 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (896 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (896 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    422 KiB

    4 images are downloaded at several times the size a phone draws them, for example ZEC-and-DASH-Withdrawal-Ending-Soon-1-1536x736.png at 1,536 px wide, shown at 326 px. Resized copies would save about 422 KiB.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8090
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 131 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Unocoin Best Bitcoin & Crypto Exchange in India | Buy or Sell Bitcoin”.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected end of JSON input)”.

  • 30 internal links, 15 external

    The homepage links to 30 pages on unocoin.com and 15 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “India’s Trusted Bitcoin & Crypto Trading Platform”.

  • Canonical URL set

    The canonical URL is https://unocoin.com/in/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://unocoin.com/sitemap-core.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,348 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://unocoin.com/llms.txt (5 KiB, 21 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix78
  • 4 pages share 2 titles

    https://unocoin.com/in and / all use the title “Unocoin Best Bitcoin & Crypto Exchange in India | Buy or Sell Bitcoin”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://unocoin.com/in/futures/inr/btc has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://unocoin.com/in/futures/inr/btc, whose canonical is https://unocoin.com/in/futures/[base_coin]/[pair_coin]. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://unocoin.com/in/exchange/inr/btc, https://unocoin.com/in/futures/inr/btc and https://unocoin.com/in/home have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://unocoin.com/in/info/feature-cryptoweathclub/intro, https://unocoin.com/in/info/feature-eliteclub/intro and https://unocoin.com/in/info/feature-subbroker/intro have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 3 pages slow to respond

    https://unocoin.com/in/coins/buy-bitcoin-in-india, https://unocoin.com/in/coins/buy-ethereum-in-india and https://unocoin.com/in/coins/buy-tether-in-india took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9292
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message or use …”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • Thin social proof

    Social proof on the homepage: “0.00M+ Customers”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,390 words of copy

    The homepage carries about 1,390 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Started”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Get Started”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Snap Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at unocoin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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