upgradedformulas.com website review

Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

A phone's processor spends 2.4 s on main-thread work while loading, 830 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,551 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, Clarity and synctrack.io and others), adding 546 KiB and 275 ms of main-thread time.

8 images could be 79 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 132 KiB of JavaScript is downloaded but never used on this page.

9 files are served with short cache lifetimes, so returning visitors download them again (87 KiB).

3 long tasks block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

14 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

8 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.2 s. Good is under 3.8 s.

20 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 138 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 177 requests on a phone: images 855 KiB (48), scripts 671 KiB (45) and other files 618 KiB (65). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 tap targets are too small or too close together to hit reliably with a finger.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 18 characters: “Upgraded Formulas®”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 313 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 229 pages on upgradedformulas.com and 3 external pages.

Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

robots.txt blocks ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

https://www.upgradedformulas.com/collections/all/liquid-nano-minerals, https://www.upgradedformulas.com/collections/all/nano-powder-minerals and https://www.upgradedformulas.com/collections/all/electrolytes are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://www.upgradedformulas.com/collections/all, https://www.upgradedformulas.com/collections/all/liquid-nano-minerals, https://www.upgradedformulas.com/collections/all/nano-powder-minerals and https://www.upgradedformulas.com/collections/all/electrolytes use the same meta description. A description written for each page earns more clicks.

https://www.upgradedformulas.com/products/hair-kit-test, https://www.upgradedformulas.com/collections/nano-minerals, https://www.upgradedformulas.com/collections/all/nano-powder-minerals and https://www.upgradedformulas.com/collections/all/electrolytes took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage has only about 48 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 13 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.