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upsa.es website review
Visit site (opens in a new tab)Reviewed 3 November 202653 issues · 97 checks
This review found 53 issues worth fixing on upsa.es, 24 of them high impact, across 97 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 235 ms |
| May 23, 2026 | 240 ms |
| May 30, 2026 | 251 ms |
| Jun 6, 2026 | 256 ms |
| Jun 13, 2026 | 259 ms |
| Jun 20, 2026 | 254 ms |
| Jun 27, 2026 | 246 ms |
| Jul 4, 2026 | 237 ms |
| Jul 11, 2026 | 229 ms |
| Jul 18, 2026 | 219 ms |
| Jul 25, 2026 | 209 ms |
| Aug 1, 2026 | 207 ms |
| Aug 8, 2026 | 210 ms |
| Aug 15, 2026 | 218 ms |
| Aug 22, 2026 | 230 ms |
| Aug 29, 2026 | 236 ms |
| Sep 5, 2026 | 235 ms |
| Sep 12, 2026 | 232 ms |
| Sep 19, 2026 | 226 ms |
| Sep 26, 2026 | 228 ms |
| Oct 3, 2026 | 229 ms |
| Oct 10, 2026 | 231 ms |
| Oct 17, 2026 | 240 ms |
| Oct 24, 2026 | 236 ms |
| Oct 31, 2026 | 230 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
17.4 s · 9.9 MB21 images could be 9.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 17.4 s faster on a phone.
Reduce unused JavaScript
4.3 s · 802 KiBAbout 802 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.
Use efficient cache lifetimes
1.5 s · 770 KiB17 files are served with short cache lifetimes, so returning visitors download them again (770 KiB).
Google Tag Manager adds 1.9 s
1.9 sGoogle Tag Manager costs a phone 1.9 s of main-thread work and 715 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.3 s
A phone's processor spends 11.3 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.0 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, TikTok and ContentSquare and others), adding 1.5 MB and 3.9 s of main-thread time.
Font display
700 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 700 ms).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 645 ms. During a long task the page ignores taps.
TikTok adds 510 ms
510 msTikTok costs a phone 510 ms of main-thread work and 172 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ContentSquare adds 406 ms
406 msContentSquare costs a phone 406 ms of main-thread work and 212 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hubspot adds 388 ms
388 msHubspot costs a phone 388 ms of main-thread work and 145 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 352 ms
352 msFacebook costs a phone 352 ms of main-thread work and 161 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,886 HTML elements
The page has 1,886 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 219 ms
219 msYour server sent the HTML in 219 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 63.8 s
63.8 sYour largest element takes 63.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Usamos cookies para mejorar su experiencia de navegación, m…”.
Total Blocking Time: 4.8 s
4.8 sScripts block taps and scrolling for 4.8 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 65.8 s
65.8 sThe page becomes fully interactive after 65.8 s. Good is under 3.8 s.
Speed Index: 13.7 s
13.7 sVisually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.
Real-user INP: 389 ms
389 msReal visitors wait 389 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 874 ms
874 msReal visitors wait 874 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 235 ms to 230 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 18.9 MB in 167 requests
18.9 MBYour homepage downloads 18.9 MB in 167 requests on a phone: images 16.3 MB (55), scripts 1.9 MB (53) and fonts 431 KiB (7). Under 2 MB keeps phones on slow connections fast.
25 images far larger than shown
12.2 MB25 images are downloaded at several times the size a phone draws them, for example Patio_Barroco_UPSA_2_3f5036fea9.jpg at 6,071 px wide, shown at 390 px. Resized copies would save about 12.2 MB.
11 images over 500 KB
11 images weigh 10.6 MB together. On a phone connection a single image that size takes seconds.
25 images in older formats
25 images (11.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
30 images below the first screen load straight away
30 images further down the page (9.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 5.4 g of CO₂ per visit
5.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.35 g of CO₂e: 642.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Unlabelled dropdowns
2 dropdowns have no label.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
28 images without alt text
28 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (12 elements)
ARIA role should be appropriate for the element: 12 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Structured data has 6 problems
Structured data found (CollegeOrUniversity, Event, ItemList and NewsArticle) but with 6 problems, for example “NewsArticle: missing author”.
No XML sitemap
No XML sitemap at https://www.upsa.es/sitemap.xml, so Google discovers your pages only by following links.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
49 internal links, 14 external
The homepage links to 49 pages on upsa.es and 14 external pages.
4 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “La UPSA es tu Universidad, donde formarte para tu futuro y vivir una experiencia inolvidable, forman parte de tu carrer…”.
Title: 42 characters
Your title is a healthy 42 characters: “Universidad Pontificia de Salamanca | UPSA”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
Most text only appears after JavaScript runs
18%A phone browser shows 5,098 words, but the HTML your server sends has only 930. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.upsa.es/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 page without a meta description
https://www.upsa.es/informacion-alumno-actual/insercion-y-satisfaccion-laboral has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.upsa.es/actualidad and https://www.upsa.es/formulario-informacion have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.upsa.es/actualidad has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
4 pages slow to respond
https://www.upsa.es/actualidad, https://www.upsa.es/blog, https://www.upsa.es/oferta-academica and https://www.upsa.es/becas-y-ayudas-al-estudio took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 5,098 words of copy
The homepage carries about 5,098 words of visible text.
5 checks passed
1 short form
A short form (3 fields at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 70 testimonial or review blocks and 3 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at upsa.es, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- RedIRIS Autonomous System
Company
- Founded
- 1940
- Headquarters
- La Clerecía
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 53 issues on upsa.es, including 24 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.