urbanteafactory.com website review

The page has 3,166 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

49 images could be 3.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

About 269 KiB of JavaScript is downloaded but never used on this page.

Shopify costs a phone 86 ms of main-thread work and 752 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 third-party services load with your homepage (Shopify, Bing Ads and shop.app and others), adding 809 KiB and 97 ms of main-thread time.

1 long task block the main thread while loading, the longest for 64 ms. During a long task the page ignores taps.

8 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

9 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.7 s. Good is under 3.8 s.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 6.6 MB in 308 requests on a phone: images 4.6 MB (59), scripts 818 KiB (123) and other files 729 KiB (82). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.88 g of CO₂e: 225.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

10 buttons have no accessible name, so screen readers announce just “button”.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

57 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

The homepage links to 285 pages on urbanteafactory.com and 6 external pages.

https://www.urbanteafactory.com/en/collections/all and https://www.urbanteafactory.com/en/policies/shipping-policy use the same meta description. A description written for each page earns more clicks.

https://www.urbanteafactory.com/en/collections/earl-grey-deluxe took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 114 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 40 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.