us-elitegear.com website review

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

About 87 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 630 ms faster on a phone.

8 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).

About 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.1 s on main-thread work while loading, 666 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 108 ms of main-thread work and 396 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Klaviyo, Shopify and useamp.com and others), adding 642 KiB and 235 ms of main-thread time.

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

14 KiB could be saved by minifying JavaScript.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

4 images could be 61 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

2 long tasks block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

Real visitors wait 962 ms for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.7 MB in 220 requests on a phone: images 906 KiB (22), other files 821 KiB (106) and scripts 725 KiB (80). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 90.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 118 pages on us-elitegear.com and 1 external page.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.us-elitegear.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.us-elitegear.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.us-elitegear.com/customer_authentication/redirect, https://www.us-elitegear.com/collections/all, https://www.us-elitegear.com/collections/footwear-waterproof and https://www.us-elitegear.com/collections/cold-weather-gear have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.us-elitegear.com/collections/new-releases/New+New-Releases, whose canonical is https://www.us-elitegear.com/collections/new-releases. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.us-elitegear.com/customer_authentication/redirect, https://www.us-elitegear.com/collections/all, https://www.us-elitegear.com/collections/tactical-boots, https://www.us-elitegear.com/collections/footwear-waterproof, https://www.us-elitegear.com/collections/hiking-boots and https://www.us-elitegear.com/collections/footwear and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.us-elitegear.com/collections/wet-weather-gear has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

20 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 386 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.