usa.supply website review

13 files are served with short cache lifetimes, so returning visitors download them again (4.1 MB).

2 images could be 2.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 14.3 s faster on a phone.

About 438 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

About 10 KiB of CSS is downloaded but never applied on this page.

1 third-party service load with your homepage (Google Fonts), adding 50 KiB and 1 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “USA Supply Warehouse”.

The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.2 MB in 20 requests on a phone: images 3.3 MB (11), scripts 767 KiB (1) and stylesheets 128 KiB (2). Under 2 MB keeps phones on slow connections fast.

2 images weigh 2.8 MB together. On a phone connection a single image that size takes seconds.

4 images are downloaded at several times the size a phone draws them, for example warehouse-hero-BQZb-OYb.png at 1,408 px wide, shown at 390 px. Resized copies would save about 1.9 MB.

6 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

6 images further down the page (417 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 144.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 75 characters, so Google will cut it off around 60: “USA.Supply — BABA-Compliant Materials for Utility, EV, Broadband & Wireless”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 186 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

A phone browser shows 1,156 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://usa.supply/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Large scripts ship without source maps.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,156 words of visible text.

Opening the homepage sets 1 cookie (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.