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usastandardgear.com website review
Visit site (opens in a new tab)Reviewed 12 November 202619 issues · 79 checks
This review found 19 issues worth fixing on usastandardgear.com, 4 of them high impact, across 79 checks. The most urgent: 2 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,590 of 108,894 reviewed websitesbeats 90%
- #4,453 of 61,770 online storesbeats 89%
- #4,327 of 56,366 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 94 ms |
| May 30, 2026 | 95 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 103 ms |
| Jun 20, 2026 | 103 ms |
| Jun 27, 2026 | 102 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 98 ms |
| Jul 18, 2026 | 102 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 106 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 110 ms |
| Aug 22, 2026 | 111 ms |
| Aug 29, 2026 | 106 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 105 ms |
| Sep 19, 2026 | 101 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 109 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 113 ms |
| Oct 24, 2026 | 112 ms |
| Oct 31, 2026 | 112 ms |
| Nov 7, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms14 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
1,699 HTML elements
The page has 1,699 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (avada.io, myconvermax.com and bloomreach.com and others), adding 571 KiB and 269 ms of main-thread time.
Reduce unused JavaScript
197 KiBAbout 197 KiB of JavaScript is downloaded but never used on this page.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 113 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
78 KiB6 files are served with short cache lifetimes, so returning visitors download them again (78 KiB).
Reduce unused CSS
17 KiBAbout 17 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 584 ms of it running JavaScript. That is comfortably low.
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.2 s
7.2 sYour largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “USA Standard Gear”.
Time to Interactive: 11.1 s
11.1 sThe page becomes fully interactive after 11.1 s. Good is under 3.8 s.
Speed Index: 4.4 s
4.4 sVisually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 94 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 113 ms
113 msReal visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 673 ms
673 msReal visitors wait 673 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 85 ms
85 msScripts block the page for only 85 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 2.3 MB in 175 requests
2.3 MBYour homepage downloads 2.3 MB in 175 requests on a phone: fonts 851 KiB (21), scripts 633 KiB (49) and other files 556 KiB (45). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
mobile_banner.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.7 g of CO₂ per visit
0.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 67 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (84 characters)
Your title is 84 characters, so Google will cut it off around 60: “USA Standard Gear | Better-Than-OEM Drivetrain Replacement Parts | Usa Standard Gear”.
Meta description is long (223 characters)
Your meta description is 223 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//www.usastandardgear.com/cdn/shop/files/Final_Logo.png…”.
153 internal links, 2 external
The homepage links to 153 pages on usastandardgear.com and 2 external pages.
5 checks passed
One H1 headline
Your main headline reads: “expansive selection, premium quality”.
Canonical URL set
The canonical URL is https://www.usastandardgear.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.usastandardgear.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (797 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.usastandardgear.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages share a meta description
https://www.usastandardgear.com/collections/all, https://www.usastandardgear.com/pages/contact, https://www.usastandardgear.com/collections/driveline-differentials, https://www.usastandardgear.com/collections/transfer-case, https://www.usastandardgear.com/collections/driveshaft and https://www.usastandardgear.com/collections/manual-transmission-components and 8 others use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “src is not defined https://www.usastandardgear.com/:36:25 NodeList.forEach (<anonymous>)”.
2 checks passed
Tap targets are thumb-sized
31 of 36 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 601 words of copy
The homepage carries about 601 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “Contact Number”.
22 calls to action
The homepage has 22 calls to action, for example “Shop NowView all collections”, “Shop” and “shop categories”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at usastandardgear.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Gorgias Live Chat Helpdesk · Hulk Contact Form Builder · Bloomreach Loomi · Avada Cookie Bar · Affirm · nice-team.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 9 open roles
- Job board
- paylocity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on usastandardgear.com, including 6 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.