usehuron.com website review

9 images could be 444 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

A phone's processor spends 13.2 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and Facebook and others), adding 3.4 MB and 2.5 s of main-thread time.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

alia-prod.com costs a phone 766 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 836 ms of main-thread work and 774 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 648 KiB of JavaScript is downloaded but never used on this page.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

17 files are served with short cache lifetimes, so returning visitors download them again (414 KiB).

The page has 2,821 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

20 long tasks block the main thread while loading, the longest for 275 ms. During a long task the page ignores taps.

Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need.

12 KiB could be saved by minifying JavaScript.

About 10 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 26.0 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Man in a white Huron shirt walking past a dark blue SUV on …”.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.0 MB in 428 requests on a phone: images 2.1 MB (28), scripts 2.0 MB (91) and other files 1.6 MB (294). Under 2 MB keeps phones on slow connections fast.

LDW_Homepage.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (77 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 buttons have no accessible name, so screen readers announce just “button”.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Some lists contain elements other than list items, which screen readers announce wrongly.

15 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (6 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 75 characters, so Google will cut it off around 60: “Huron - Where performance meets luxury scents and clean ingredients · Huron”.

Your meta description is 263 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 81 pages on usehuron.com and 12 external pages.

/collections/best-sellers-collection, /collections/deodorant, /collections/citrus-eucalyptus, /collections/seasalt-driftwood, /collections/sandalwood-amber and /collections/cypress-vetiver and 3 others use the same meta description. A description written for each page earns more clicks.

/blogs/journal has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Unable to get store: [yourpact.myshopify.com] settings - Error: {}”.

1 link to other sites is dead, for example https://usehuron.faire.com/ (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

usehuron.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

usehuron.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Social proof on the homepage: “400,000+ Customers”. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 336 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and X (Twitter) Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.