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usmayors.org website review

Visit site (opens in a new tab)Reviewed 19 October 202638 issues · 87 checks

This review found 38 issues worth fixing on usmayors.org, 10 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.4 sApr 25Oct 101.7 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.6 s
May 2, 20261.5 s
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.6 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.8 s
Oct 10, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
217 ms69 msApr 25Oct 10188 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202695 ms
May 2, 202686 ms
May 9, 202686 ms
May 16, 202687 ms
May 23, 2026110 ms
May 30, 2026151 ms
Jun 6, 2026151 ms
Jun 13, 2026153 ms
Jun 20, 2026158 ms
Jun 27, 2026150 ms
Jul 4, 2026155 ms
Jul 11, 2026141 ms
Jul 18, 2026127 ms
Jul 25, 2026128 ms
Aug 1, 2026141 ms
Aug 8, 2026187 ms
Aug 15, 2026196 ms
Aug 22, 2026183 ms
Aug 29, 2026166 ms
Sep 5, 2026186 ms
Sep 12, 2026195 ms
Sep 19, 2026180 ms
Sep 26, 2026200 ms
Oct 3, 2026180 ms
Oct 10, 2026188 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of usmayors.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. usmayors.org at 0.4 s0.4 s
  2. usmayors.org at 0.8 s0.8 s
  3. usmayors.org at 1.1 s1.1 s
  4. usmayors.org at 1.5 s1.5 s
  5. usmayors.org at 1.9 s1.9 s
  6. usmayors.org at 2.3 s2.3 s
  7. usmayors.org at 2.6 s2.6 s
  8. usmayors.org at 3.0 s3.0 s

Speed

11 to fix63
  • Reduce unused JavaScript

    1.4 s · 740 KiB

    About 740 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Reduce unused CSS

    1.1 s · 198 KiB

    About 198 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.1 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63 (desktop: 85). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and WordPress and others), adding 2.5 MB and 742 ms of main-thread time.

  • Improve image delivery

    350 ms · 87 KiB

    2 images could be 87 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Google CDN adds 358 ms

    358 ms

    Google CDN costs a phone 358 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 207 ms

    207 ms

    Google Tag Manager costs a phone 207 ms of main-thread work and 443 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • WordPress adds 139 ms

    139 ms

    WordPress costs a phone 139 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,685 HTML elements

    The page has 1,685 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 13.5 s

    13.5 s

    Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 18.5 s

    18.5 s

    The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

  • Tap response (INP) got 103% slower for real visitors

    +103%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 95 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.127

    0.127

    The layout shifts by 0.127 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 573 ms

    573 ms

    Real visitors wait 573 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 194 ms

    194 ms

    Scripts block the page for only 194 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.6 MB in 140 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 140 requests on a phone: scripts 1.5 MB (30), images 1.0 MB (14) and fonts 388 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8690
  • 12 tap targets too small

    12 tap targets are too small or too close together to hit reliably with a finger.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9284
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Latest News” and “Our Leadership”). One clear main headline is easier for people and search engines.

  • Meta description is long (267 characters)

    Your meta description is 267 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 15 links with vague text

    15 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 185 internal links, 37 external

    The homepage links to 185 pages on usmayors.org and 37 external pages.

5 checks passed
  • Title: 34 characters

    Your title is a healthy 34 characters: “United States Conference of Mayors”.

  • Canonical URL set

    The canonical URL is https://www.usmayors.org/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.usmayors.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.usmayors.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,409 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.usmayors.org/elections, whose canonical is https://www.usmayors.org/elections/election-results-2. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://www.usmayors.org/the-conference/about and https://www.usmayors.org/the-conference/membership have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 22 small tap targets

    22 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 484 words of copy

    The homepage carries about 484 words of visible text.

6 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “One-Time Download”, “Learn More” and “Join Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at usmayors.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager

Company

Founded
1932
Headquarters
Washington, D.C.

Upkeep, stack, hiring and company data from programmable.info

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