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usn.org website review

Visit site (opens in a new tab)Reviewed 3 November 202644 issues · 88 checks

This review found 44 issues worth fixing on usn.org, 16 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.4 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.5 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20262.0 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
90 ms77 msMay 16Oct 3182 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202686 ms
May 23, 202686 ms
May 30, 202687 ms
Jun 6, 202688 ms
Jun 13, 202687 ms
Jun 20, 202684 ms
Jun 27, 202680 ms
Jul 4, 202679 ms
Jul 11, 202680 ms
Jul 18, 202686 ms
Jul 25, 202687 ms
Aug 1, 202679 ms
Aug 8, 202678 ms
Aug 15, 202684 ms
Aug 22, 202687 ms
Aug 29, 202684 ms
Sep 5, 202684 ms
Sep 12, 202680 ms
Sep 19, 202678 ms
Sep 26, 202679 ms
Oct 3, 202679 ms
Oct 10, 202679 ms
Oct 17, 202681 ms
Oct 24, 202682 ms
Oct 31, 202682 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of usn.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. usn.org at 0.6 s0.6 s
  2. usn.org at 1.2 s1.2 s
  3. usn.org at 1.8 s1.8 s
  4. usn.org at 2.4 s2.4 s
  5. usn.org at 3.0 s3.0 s
  6. usn.org at 3.6 s3.6 s
  7. usn.org at 4.2 s4.2 s
  8. usn.org at 4.8 s4.8 s

Speed

10 to fix47
  • Reduce unused JavaScript

    5.5 s · 985 KiB

    About 985 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.

  • Render-blocking requests

    1.1 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    16.0 MB

    57 images could be 16.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (myschoolapp.com, YouTube and Accessibe Accessibility Overlay and others), adding 24.9 MB and 1.1 s of main-thread time.

  • myschoolcdn.com adds 3 ms

    3 ms

    myschoolcdn.com costs a phone 3 ms of main-thread work and 22.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    760 ms · 132 KiB

    About 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • YouTube adds 397 ms

    397 ms

    YouTube costs a phone 397 ms of main-thread work and 985 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • myschoolapp.com adds 417 ms

    417 ms

    myschoolapp.com costs a phone 417 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 18 KiB

    18 KiB could be saved by minifying JavaScript.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.5 s

    8.5 s

    The first text or image appears after 8.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 45.5 s

    45.5 s

    Your largest element takes 45.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 47.5 s

    47.5 s

    The page becomes fully interactive after 47.5 s. Good is under 3.8 s.

  • Speed Index: 12.2 s

    12.2 s

    Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 367 ms

    367 ms

    Scripts block taps and scrolling for 367 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 86 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 74 ms

    74 ms

    Real visitors wait 74 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 711 ms

    711 ms

    Real visitors wait 711 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 24.9 MB in 131 requests

    24.9 MB

    Your homepage downloads 24.9 MB in 131 requests on a phone: images 22.8 MB (76), scripts 1.6 MB (26) and fonts 263 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 12 images over 500 KB

    12 images weigh 11.6 MB together. On a phone connection a single image that size takes seconds.

  • 35 images far larger than shown

    8.6 MB

    35 images are downloaded at several times the size a phone draws them, for example large_news1436650_1446415.png at 960 px wide, shown at 141 px. Resized copies would save about 8.6 MB.

  • 40 images in older formats

    40 images (19.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (3.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 7.1 g of CO₂ per visit

    7.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.06 g of CO₂e: 847.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9495
  • 14 tap targets too small

    14 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (41 elements)

    All page content should be contained by landmarks: 41 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 72 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8568
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.usn.org/sitemap.xml, so Google discovers your pages only by following links.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 160 internal links, 20 external

    The homepage links to 160 pages on usn.org and 20 external pages.

3 checks passed
  • Title: 35 characters

    Your title is a healthy 35 characters: “University School of Nashville Home”.

  • Canonical URL set

    The canonical URL is https://www.usn.org/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,483 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix63
  • 1 page without a title

    /app has no <title>, so Google invents the link text in results.

  • 4 pages share 2 titles

    /admission and /admission/welcome all use the title “University School of Nashville Welcome”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    /app, /admission, /admission/welcome, /admission/inquire, /admission/visit-usn and /admission/apply-to-usn and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example /admission, whose canonical is /admission/welcome. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /app has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /app took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

3 to fixGoogle 5888
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://libs-w2.myschoolapp.com/jquery-flexslider/2.10/jquery.flexslider-min.css' from ori…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    26 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,052 words of copy

    The homepage carries about 1,052 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “INQUIRE” and “APPLY”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Inquire”, “Apply to USN” and “Apply”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at usn.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics
Hosting
AWS

Company

Founded
1975

Upkeep, stack, hiring and company data from programmable.info

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