Website review, no card needed

uswalldecor.com logo

uswalldecor.com website review

Visit site (opens in a new tab)Reviewed 4 November 202626 issues · 70 checks

This review found 26 issues worth fixing on uswalldecor.com, 4 of them high impact, across 70 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s732 msMay 16Oct 31780 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.0 s
Sep 26, 2026999 ms
Oct 3, 2026959 ms
Oct 10, 2026927 ms
Oct 17, 2026883 ms
Oct 24, 2026832 ms
Oct 31, 2026780 ms
Real-visitor tap response (INP)75th percentile, phones
72 ms61 msMay 16Oct 3162 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202670 ms
May 23, 202670 ms
May 30, 202670 ms
Jun 6, 202671 ms
Jun 13, 202671 ms
Jun 20, 202671 ms
Jun 27, 202671 ms
Jul 4, 202670 ms
Jul 11, 202670 ms
Jul 18, 202669 ms
Jul 25, 202669 ms
Aug 1, 202670 ms
Aug 8, 202670 ms
Aug 15, 202670 ms
Aug 22, 202670 ms
Aug 29, 202670 ms
Sep 5, 202670 ms
Sep 12, 202670 ms
Sep 19, 202668 ms
Sep 26, 202667 ms
Oct 3, 202667 ms
Oct 10, 202665 ms
Oct 17, 202664 ms
Oct 24, 202663 ms
Oct 31, 202662 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of uswalldecor.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. uswalldecor.com at 0.8 s0.8 s
  2. uswalldecor.com at 1.6 s1.6 s
  3. uswalldecor.com at 2.4 s2.4 s
  4. uswalldecor.com at 3.2 s3.2 s
  5. uswalldecor.com at 4.0 s4.0 s
  6. uswalldecor.com at 4.8 s4.8 s
  7. uswalldecor.com at 5.6 s5.6 s
  8. uswalldecor.com at 6.4 s6.4 s

Speed

5 to fix73
  • Use efficient cache lifetimes

    1.1 s · 123 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (123 KiB).

  • Improve image delivery

    700 ms · 962 KiB

    11 images could be 962 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    760 ms · 67 KiB

    About 67 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • Shopify adds 78 ms

    78 ms

    Shopify costs a phone 78 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Shopify, omnisnippet1.com and juniphq.com and others), adding 698 KiB and 179 ms of main-thread time.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 591 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 7.1 s

    7.1 s

    The page becomes fully interactive after 7.1 s. Good is under 3.8 s.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 88 ms

    88 ms

    Real visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 624 ms

    624 ms

    Real visitors wait 624 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 70 ms to 62 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.9 MB in 329 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 329 requests on a phone: images 1.2 MB (16), other files 997 KiB (172) and scripts 534 KiB (109). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    31 KiB

    1 image is downloaded at several times the size a phone draws it, for example logos-home-2.gif at 1,728 px wide, shown at 390 px. Resized copies would save about 31 KiB.

  • 2 images in older formats

    2 images (170 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (113 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 10098
  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (7 elements)

    Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 148 internal links, 6 external

    The homepage links to 148 pages on uswalldecor.com and 6 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Shop designer wallpaper from Magnolia Home, Rifle Paper Co., Thibaut & York. Grasscloth, peel & stick & traditional sty…”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “US Wall Decor | America's #1 Online Wallpaper Store”.

  • Canonical URL set

    The canonical URL is https://uswalldecor.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://uswalldecor.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (536 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix62
  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

Best practices

1 to fixGoogle 9693
  • 6 small tap targets

    6 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: “300,000+ Happy Customers”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 155 words

    The homepage has only about 155 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop All Brands”, “Shop by Color” and “Shop All Colors”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at uswalldecor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

Omnisend

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Orlando

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 26 issues on uswalldecor.com, including 10 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25