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vafb.com website review

Visit site (opens in a new tab)Reviewed 28 October 202654 issues · 92 checks

This review found 54 issues worth fixing on vafb.com, 25 of them high impact, across 92 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.2 s3.3 sMay 9Oct 243.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20265.0 s
May 16, 20264.8 s
May 23, 20264.7 s
May 30, 20264.6 s
Jun 6, 20264.7 s
Jun 13, 20264.7 s
Jun 20, 20264.7 s
Jun 27, 20264.6 s
Jul 4, 20264.6 s
Jul 11, 20264.6 s
Jul 18, 20264.5 s
Jul 25, 20264.4 s
Aug 1, 20264.3 s
Aug 8, 20264.2 s
Aug 15, 20264.1 s
Aug 22, 20264.0 s
Aug 29, 20264.0 s
Sep 5, 20263.9 s
Sep 12, 20263.8 s
Sep 19, 20263.7 s
Sep 26, 20263.6 s
Oct 3, 20263.6 s
Oct 10, 20263.6 s
Oct 17, 20263.5 s
Oct 24, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
162 ms139 msMay 9Oct 24146 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026146 ms
May 16, 2026146 ms
May 23, 2026146 ms
May 30, 2026150 ms
Jun 6, 2026154 ms
Jun 13, 2026156 ms
Jun 20, 2026157 ms
Jun 27, 2026159 ms
Jul 4, 2026156 ms
Jul 11, 2026159 ms
Jul 18, 2026156 ms
Jul 25, 2026155 ms
Aug 1, 2026155 ms
Aug 8, 2026154 ms
Aug 15, 2026155 ms
Aug 22, 2026159 ms
Aug 29, 2026158 ms
Sep 5, 2026155 ms
Sep 12, 2026154 ms
Sep 19, 2026153 ms
Sep 26, 2026147 ms
Oct 3, 2026146 ms
Oct 10, 2026144 ms
Oct 17, 2026142 ms
Oct 24, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vafb.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vafb.com at 0.6 s0.6 s
  2. vafb.com at 1.3 s1.3 s
  3. vafb.com at 1.9 s1.9 s
  4. vafb.com at 2.5 s2.5 s
  5. vafb.com at 3.2 s3.2 s
  6. vafb.com at 3.8 s3.8 s
  7. vafb.com at 4.5 s4.5 s
  8. vafb.com at 5.1 s5.1 s

Speed

15 to fix32
  • Use efficient cache lifetimes

    8.0 s · 1.7 MB

    108 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • Reduce unused JavaScript

    7.3 s · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.3 s faster on a phone.

  • Render-blocking requests

    8.1 s

    57 files block the first paint until they finish downloading. Deferring or inlining them could save about 8.1 s.

  • Minify JavaScript

    1.2 s · 172 KiB

    172 KiB could be saved by minifying JavaScript.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32 (desktop: 39). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and processonepayments.com and others), adding 3.5 MB and 1.5 s of main-thread time.

  • Reduce unused CSS

    690 ms · 216 KiB

    About 216 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 690 ms faster on a phone.

  • Google Tag Manager adds 520 ms

    520 ms

    Google Tag Manager costs a phone 520 ms of main-thread work and 555 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 427 ms

    427 ms

    YouTube costs a phone 427 ms of main-thread work and 972 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 91 KiB

    6 images could be 91 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 385 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    300 ms · 43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • processonepayments.com adds 143 ms

    143 ms

    processonepayments.com costs a phone 143 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 138 ms

    138 ms

    Google Maps costs a phone 138 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Minify CSS

    150 ms · 11 KiB

    11 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 75 ms

    75 ms

    Your server sent the HTML in 75 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 16.0 s

    16.0 s

    The first text or image appears after 16.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 21.3 s

    21.3 s

    Your largest element takes 21.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Celebrating 100 Years of Agriculture Learn more about how o…”.

  • Speed Index: 16.0 s

    16.0 s

    Visually, the page fills in at 16.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 34.6 s

    34.6 s

    The page becomes fully interactive after 34.6 s. Good is under 3.8 s.

  • Total Blocking Time: 999 ms

    999 ms

    Scripts block taps and scrolling for 999 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 146 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 753 ms

    753 ms

    Real visitors wait 753 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 27% faster for real visitors

    -27%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.0 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.061

    0.061

    The layout barely moves while loading (CLS 0.061, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 6.1 MB in 161 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 161 requests on a phone: scripts 4.1 MB (65), images 1.5 MB (40) and stylesheets 256 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Designer-cell.png weighs 615 KiB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    607 KiB

    1 image is downloaded at several times the size a phone draws it, for example Designer-cell.png at 1,254 px wide, shown at 50 px. Resized copies would save about 607 KiB.

  • 7 images in older formats

    7 images (916 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (220 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 208.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

12 to fixGoogle 7982
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (4 elements).

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9279
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 23 H1 headlines

    There are 23 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.vafb.com/sitemap.xml, so Google discovers your pages only by following links.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 217 internal links, 10 external

    The homepage links to 217 pages on vafb.com and 10 external pages.

3 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Virginia Farm Bureau agents provide local expertise to serve the unique needs of all Virginians. Explore auto, home, fa…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Virginia Farm Bureau Insurance - Serving All Virginians”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.vafb.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,234 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

4 to fixGoogle 5079
  • 1 broken image

    1 image failed to load on a phone, for example https://www.vafb.com/.

  • 6 third-party cookies

    6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    12 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 767 words of copy

    The homepage carries about 767 words of visible text.

4 checks passed
  • 16 calls to action

    The homepage has 16 calls to action, for example “Register your account”, “Join Now” and “Get Healthcare Quote”.

  • 1 short form

    A short form (5 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vafb.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Securityservices

Upkeep, stack, hiring and company data from programmable.info

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