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vafb.com website review
Visit site (opens in a new tab)Reviewed 28 October 202654 issues · 92 checks
This review found 54 issues worth fixing on vafb.com, 25 of them high impact, across 92 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 5.0 s |
| May 16, 2026 | 4.8 s |
| May 23, 2026 | 4.7 s |
| May 30, 2026 | 4.6 s |
| Jun 6, 2026 | 4.7 s |
| Jun 13, 2026 | 4.7 s |
| Jun 20, 2026 | 4.7 s |
| Jun 27, 2026 | 4.6 s |
| Jul 4, 2026 | 4.6 s |
| Jul 11, 2026 | 4.6 s |
| Jul 18, 2026 | 4.5 s |
| Jul 25, 2026 | 4.4 s |
| Aug 1, 2026 | 4.3 s |
| Aug 8, 2026 | 4.2 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 4.0 s |
| Sep 5, 2026 | 3.9 s |
| Sep 12, 2026 | 3.8 s |
| Sep 19, 2026 | 3.7 s |
| Sep 26, 2026 | 3.6 s |
| Oct 3, 2026 | 3.6 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 3.5 s |
| Oct 24, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 146 ms |
| May 16, 2026 | 146 ms |
| May 23, 2026 | 146 ms |
| May 30, 2026 | 150 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 156 ms |
| Jun 20, 2026 | 157 ms |
| Jun 27, 2026 | 159 ms |
| Jul 4, 2026 | 156 ms |
| Jul 11, 2026 | 159 ms |
| Jul 18, 2026 | 156 ms |
| Jul 25, 2026 | 155 ms |
| Aug 1, 2026 | 155 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 155 ms |
| Aug 22, 2026 | 159 ms |
| Aug 29, 2026 | 158 ms |
| Sep 5, 2026 | 155 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 142 ms |
| Oct 24, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
8.0 s · 1.7 MB108 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).
Reduce unused JavaScript
7.3 s · 2.2 MBAbout 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.3 s faster on a phone.
Render-blocking requests
8.1 s57 files block the first paint until they finish downloading. Deferring or inlining them could save about 8.1 s.
Minify JavaScript
1.2 s · 172 KiB172 KiB could be saved by minifying JavaScript.
Mobile performance score: 32
32/100Your mobile performance score is 32 (desktop: 39). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, YouTube and processonepayments.com and others), adding 3.5 MB and 1.5 s of main-thread time.
Reduce unused CSS
690 ms · 216 KiBAbout 216 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 690 ms faster on a phone.
Google Tag Manager adds 520 ms
520 msGoogle Tag Manager costs a phone 520 ms of main-thread work and 555 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
YouTube adds 427 ms
427 msYouTube costs a phone 427 ms of main-thread work and 972 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 91 KiB6 images could be 91 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 385 ms. During a long task the page ignores taps.
Legacy JavaScript
300 ms · 43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
processonepayments.com adds 143 ms
143 msprocessonepayments.com costs a phone 143 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 138 ms
138 msGoogle Maps costs a phone 138 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Minify CSS
150 ms · 11 KiB11 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 75 ms
75 msYour server sent the HTML in 75 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 16.0 s
16.0 sThe first text or image appears after 16.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 21.3 s
21.3 sYour largest element takes 21.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Celebrating 100 Years of Agriculture Learn more about how o…”.
Speed Index: 16.0 s
16.0 sVisually, the page fills in at 16.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 34.6 s
34.6 sThe page becomes fully interactive after 34.6 s. Good is under 3.8 s.
Total Blocking Time: 999 ms
999 msScripts block taps and scrolling for 999 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 146 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 753 ms
753 msReal visitors wait 753 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 27% faster for real visitors
-27%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.0 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.061
0.061The layout barely moves while loading (CLS 0.061, good is under 0.1).
Images and page weight
Page weight: 6.1 MB in 161 requests
6.1 MBYour homepage downloads 6.1 MB in 161 requests on a phone: scripts 4.1 MB (65), images 1.5 MB (40) and stylesheets 256 KiB (30). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Designer-cell.png weighs 615 KiB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
607 KiB1 image is downloaded at several times the size a phone draws it, for example Designer-cell.png at 1,254 px wide, shown at 50 px. Resized copies would save about 607 KiB.
7 images in older formats
7 images (916 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images below the first screen load straight away
5 images further down the page (220 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 208.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Unlabelled dropdowns
1 dropdown has no label.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (20 elements)
All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (4 elements).
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
23 H1 headlines
There are 23 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.vafb.com/sitemap.xml, so Google discovers your pages only by following links.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
217 internal links, 10 external
The homepage links to 217 pages on vafb.com and 10 external pages.
3 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Virginia Farm Bureau agents provide local expertise to serve the unique needs of all Virginians. Explore auto, home, fa…”.
Title: 55 characters
Your title is a healthy 55 characters: “Virginia Farm Bureau Insurance - Serving All Virginians”.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.vafb.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,234 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.vafb.com/.
6 third-party cookies
6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
12 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 767 words of copy
The homepage carries about 767 words of visible text.
4 checks passed
16 calls to action
The homepage has 16 calls to action, for example “Register your account”, “Join Now” and “Get Healthcare Quote”.
1 short form
A short form (5 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vafb.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Securityservices
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 54 issues on vafb.com, including 24 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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