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valasta.net website review
Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 86 checks
This review found 38 issues worth fixing on valasta.net, 9 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #58,566 of 104,156 reviewed websitesbeats 39%
- #37,484 of 58,214 online storesbeats 30%
- #35,661 of 53,010 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 3.0 s |
| Oct 31, 2026 | 3.1 s |
| Nov 7, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 80 ms |
| May 30, 2026 | 80 ms |
| Jun 6, 2026 | 80 ms |
| Jun 13, 2026 | 85 ms |
| Jun 20, 2026 | 91 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 106 ms |
| Jul 18, 2026 | 107 ms |
| Jul 25, 2026 | 108 ms |
| Aug 1, 2026 | 111 ms |
| Aug 8, 2026 | 106 ms |
| Aug 15, 2026 | 107 ms |
| Aug 22, 2026 | 110 ms |
| Aug 29, 2026 | 109 ms |
| Sep 5, 2026 | 107 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 97 ms |
| Sep 26, 2026 | 96 ms |
| Oct 3, 2026 | 97 ms |
| Oct 10, 2026 | 96 ms |
| Oct 17, 2026 | 98 ms |
| Oct 24, 2026 | 97 ms |
| Oct 31, 2026 | 103 ms |
| Nov 7, 2026 | 107 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.4 s · 589 KiBAbout 589 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Cloudflare CDN and Hubspot and others), adding 1.6 MB and 520 ms of main-thread time.
Render-blocking requests
450 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Improve image delivery
299 KiB10 images could be 299 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 116 ms
116 msShopify costs a phone 116 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,791 HTML elements
The page has 1,791 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Vimeo adds 78 ms
78 msVimeo costs a phone 78 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 184 KiB21 files are served with short cache lifetimes, so returning visitors download them again (184 KiB).
Legacy JavaScript
150 ms · 31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 121 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Reduce unused CSS
74 KiBAbout 74 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 6.6 s
6.6 sThe first text or image appears after 6.6 s on a phone. Good is under 1.8 s.
Time to Interactive: 16.1 s
16.1 sThe page becomes fully interactive after 16.1 s. Good is under 3.8 s.
Largest Contentful Paint: 6.6 s
6.6 sYour largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “THE #1 ALL-NATURAL SUPERFOOD”.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 31% slower for real visitors
+31%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 80 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
17 images without width and height
17 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 605 ms
605 msReal visitors wait 605 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 155 ms
155 msScripts block the page for only 155 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 239 requests
3.1 MBYour homepage downloads 3.1 MB in 239 requests on a phone: scripts 1.5 MB (87), other files 741 KiB (92) and images 596 KiB (29). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Testimonials_Logo_for_home_page.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
111 KiB1 image is downloaded at several times the size a phone draws it, for example Testimonials_Logo_for_home_page.png at 1,891 px wide, shown at 347 px. Resized copies would save about 111 KiB.
About 0.9 g of CO₂ per visit
0.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
18 images without alt text
18 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (27 elements)
All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (79 characters)
Your title is 79 characters, so Google will cut it off around 60: “ValAsta - The Most Absorbable Astaxanthin is NOW Kosher Certified – ValAsta LLC”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (267 characters)
Your meta description is 267 characters; Google truncates after about 160, so the end of your pitch is cut.
231 internal links, 3 external
The homepage links to 231 pages on valasta.net and 3 external pages.
5 checks passed
One H1 headline
Your main headline reads: “<img class="" src="//valasta.net/cdn/shop/files/Logo_and_tag_2_d9da11b0-462d-4ebd-b274-db904d2b947c_1000x1000.png?v=168…”.
Canonical URL set
The canonical URL is https://valasta.net/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://valasta.net/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,349 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://valasta.net/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
35 of 36 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 265 words of copy
The homepage carries about 265 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact” and “Shop”.
17 calls to action
The homepage has 17 calls to action, for example “Contact”, “Shop” and “SHOP”.
3 short forms
3 short forms (1 field at most) are right on the homepage, asking for an email.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, HubSpot, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 4 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at valasta.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Sami B2b Lock · Tolstoy · Terms Checkbox · Paywhirl Subscriptions · Judge Me Reviews · Klaviyo Email Marketing Sms · Minmaxify Order Limits · Terms And Conditions In Cart · Wholesale Lock Hide Price · Quantity Break Limit Purchase · goaffpro.com · testimonialhub.com · hubapi.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Batesburg-Leesville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on valasta.net, including 17 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.