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valottery.com website review
Visit site (opens in a new tab)Reviewed 12 October 202629 issues · 65 checks
This review found 29 issues worth fixing on valottery.com, 9 of them high impact, across 65 checks. The most urgent: page weight: 11.0 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.6 s |
| Apr 25, 2026 | 2.6 s |
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 373 ms |
| Apr 25, 2026 | 372 ms |
| May 2, 2026 | 370 ms |
| May 9, 2026 | 366 ms |
| May 16, 2026 | 363 ms |
| May 23, 2026 | 363 ms |
| May 30, 2026 | 367 ms |
| Jun 6, 2026 | 372 ms |
| Jun 13, 2026 | 376 ms |
| Jun 20, 2026 | 378 ms |
| Jun 27, 2026 | 375 ms |
| Jul 4, 2026 | 375 ms |
| Jul 11, 2026 | 374 ms |
| Jul 18, 2026 | 373 ms |
| Jul 25, 2026 | 374 ms |
| Aug 1, 2026 | 375 ms |
| Aug 8, 2026 | 378 ms |
| Aug 15, 2026 | 382 ms |
| Aug 22, 2026 | 388 ms |
| Aug 29, 2026 | 392 ms |
| Sep 5, 2026 | 394 ms |
| Sep 12, 2026 | 401 ms |
| Sep 19, 2026 | 401 ms |
| Sep 26, 2026 | 401 ms |
| Oct 3, 2026 | 399 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.35
0.35For real visitors the layout shifts by 0.35 (75th percentile). Good is under 0.1.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 395 ms
395 msReal visitors wait 395 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 841 ms
841 msReal visitors wait 841 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 373 ms to 399 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 11.0 MB
11.0 MBYour homepage downloads 11.0 MB on a phone, 4.0 MB of it images (36%). Under 2 MB keeps phones on slow connections fast.
21 images in older formats
21 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images below the first screen load straight away
6 images further down the page (792 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images far larger than shown
370 KiB4 images are downloaded at several times the size a phone draws them, for example wascratcher720x1140raghavendramvhomepagewinnercard.png at 720 px wide, shown at 170 px. Resized copies would save about 370 KiB.
About 3.1 g of CO₂ per visit
3.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.13 g of CO₂e: 375.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Image buttons must have alternative text (1 element)
Image buttons must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
Hidden but focusable
6 elements hidden from screen readers can still receive keyboard focus.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
24 images without alt text
24 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (77 elements)
All page content should be contained by landmarks: 77 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“Winning Numbers” and “$14,502,990,000”). One clear main headline is easier for people and search engines.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
175 internal links, 13 external
The homepage links to 175 pages on valottery.com and 13 external pages.
6 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Find a Virginia Lottery game you love! Play online Instant Games, Mega Millions, Powerball or Cash4Life® online! Enter …”.
Title: 55 characters
Your title is a healthy 55 characters: “Virginia Lottery - Play Games and Check Winning Numbers”.
Canonical URL set
The canonical URL is https://www.valottery.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://cdn.valottery.com/handler/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.valottery.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,064 words), so crawlers that don't run JavaScript still read it.
Other pages
10 links to non-canonical URLs
Your homepage links to 10 pages by a URL that isn't their canonical one, for example https://www.valottery.com/Data/Draw-Games/MegaMillions, whose canonical is https://www.valottery.com/data/draw-games/megamillions. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
9 pages without an H1
https://www.valottery.com/Data/Draw-Games/MegaMillions, https://www.valottery.com/Data/Draw-Games/Powerball, https://www.valottery.com/Data/Draw-Games/Pick3, https://www.valottery.com/Data/Draw-Games/Pick4, https://www.valottery.com/Data/Draw-Games/Pick5 and https://www.valottery.com/Data/Draw-Games/Cash5 and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) Error: Bloomreach Engagement initialization failed”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 651 words of copy
The homepage carries about 651 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Sign Up”, “Login/Sign Up” and “Contact Us”.
1 short form
A short form (0 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
48 cookies set on arrival
48Opening the homepage sets 48 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at valottery.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on valottery.com, including 6 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.