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valuepetsupplies.com website review

Visit site (opens in a new tab)Reviewed 4 November 202633 issues · 85 checks

This review found 33 issues worth fixing on valuepetsupplies.com, 6 of them high impact, across 85 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
99 ms90 msMay 16Oct 3195 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202691 ms
May 23, 202695 ms
May 30, 202696 ms
Jun 6, 202696 ms
Jun 13, 202697 ms
Jun 20, 202697 ms
Jun 27, 202698 ms
Jul 4, 202697 ms
Jul 11, 202696 ms
Jul 18, 202695 ms
Jul 25, 202695 ms
Aug 1, 202695 ms
Aug 8, 202696 ms
Aug 15, 202696 ms
Aug 22, 202696 ms
Aug 29, 202696 ms
Sep 5, 202697 ms
Sep 12, 202696 ms
Sep 19, 202696 ms
Sep 26, 202696 ms
Oct 3, 202695 ms
Oct 10, 202695 ms
Oct 17, 202695 ms
Oct 24, 202694 ms
Oct 31, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of valuepetsupplies.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. valuepetsupplies.com at 0.4 s0.4 s
  2. valuepetsupplies.com at 0.8 s0.8 s
  3. valuepetsupplies.com at 1.1 s1.1 s
  4. valuepetsupplies.com at 1.5 s1.5 s
  5. valuepetsupplies.com at 1.9 s1.9 s
  6. valuepetsupplies.com at 2.3 s2.3 s
  7. valuepetsupplies.com at 2.6 s2.6 s
  8. valuepetsupplies.com at 3.0 s3.0 s

Speed

9 to fix73
  • 8 third-party services on the page

    8 third-party services load with your homepage (sealsubscriptions.com, Shopify and Hubspot and others), adding 1.4 MB and 875 ms of main-thread time.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    962 KiB

    About 962 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Improve image delivery

    450 ms · 95 KiB

    4 images could be 95 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • sealsubscriptions.com adds 458 ms

    458 ms

    sealsubscriptions.com costs a phone 458 ms of main-thread work and 110 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,886 HTML elements

    The page has 2,886 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 154 ms

    154 ms

    Shopify costs a phone 154 ms of main-thread work and 819 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    112 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (112 KiB).

  • Reduce unused CSS

    83 KiB

    About 83 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    49 KiB

    49 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 15.0 s

    15.0 s

    The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “ValuePetSupplies”.

  • Real-user TTFB: 870 ms

    870 ms

    Real visitors wait 870 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 265 ms

    265 ms

    Scripts block taps and scrolling for 265 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 91 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.6 MB in 250 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 250 requests on a phone: other files 1.5 MB (125), scripts 1.2 MB (79) and images 518 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8392
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 36 text elements with low contrast

    36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 54 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 H1 headlines

    There are 2 <h1> headlines (“ValuePetSupplies” and “Discount Pet Supplies - Free Shipping”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 371 internal links, 12 external

    The homepage links to 371 pages on valuepetsupplies.com and 12 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Discount and wholesale pet supplies: bulk bully sticks, collagen sticks, yak cheese, natural chews and USA puppy pads. …”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Wholesale, Bulk & Discount Pet Supplies | ValuePetSupplies”.

  • Canonical URL set

    The canonical URL is https://www.valuepetsupplies.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.valuepetsupplies.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.valuepetsupplies.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,630 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://www.valuepetsupplies.com/collections/all-products has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    35 of 42 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 783 words of copy

    The homepage carries about 783 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Apply or Login here”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “SHOP ALL”, “Shop All Products” and “Shop our products”.

  • 26 short forms

    26 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at valuepetsupplies.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Seal Subscriptions · Judge Me Reviews · Eg Auto Add To Cart · Sitemap Noindex Pro Seo · Appikon Back In Stock · Forms · Product Filter Search · privy.com · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
React
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Livingston

Upkeep, stack, hiring and company data from programmable.info

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