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valvolineglobal.com website review
Visit site (opens in a new tab)Reviewed 30 October 202639 issues · 76 checks
This review found 39 issues worth fixing on valvolineglobal.com, 16 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.5 s |
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 5.6 s |
| May 30, 2026 | 8.1 s |
| Jun 6, 2026 | 8.4 s |
| Jun 13, 2026 | 8.5 s |
| Jun 20, 2026 | 8.5 s |
| Jun 27, 2026 | 8.5 s |
| Jul 4, 2026 | 8.4 s |
| Jul 11, 2026 | 8.3 s |
| Jul 18, 2026 | 8.1 s |
| Jul 25, 2026 | 7.8 s |
| Aug 1, 2026 | 7.0 s |
| Aug 8, 2026 | 4.1 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 4.0 s |
| Oct 3, 2026 | 4.3 s |
| Oct 10, 2026 | 4.5 s |
| Oct 17, 2026 | 4.2 s |
| Oct 24, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 162 ms |
| May 16, 2026 | 161 ms |
| May 23, 2026 | 188 ms |
| May 30, 2026 | 283 ms |
| Jun 6, 2026 | 313 ms |
| Jun 13, 2026 | 323 ms |
| Jun 20, 2026 | 327 ms |
| Jun 27, 2026 | 324 ms |
| Jul 4, 2026 | 321 ms |
| Jul 11, 2026 | 315 ms |
| Jul 18, 2026 | 303 ms |
| Jul 25, 2026 | 285 ms |
| Aug 1, 2026 | 240 ms |
| Aug 8, 2026 | 149 ms |
| Aug 15, 2026 | 135 ms |
| Aug 22, 2026 | 133 ms |
| Aug 29, 2026 | 130 ms |
| Sep 5, 2026 | 136 ms |
| Sep 12, 2026 | 142 ms |
| Sep 19, 2026 | 152 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 174 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 177 ms |
| Oct 24, 2026 | 161 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.2 s
2.7 s
3.3 s
3.8 s
4.3 s
Speed
Reduce unused JavaScript
1.1 s · 642 KiBAbout 642 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.5 s
A phone's processor spends 7.5 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, niceincontact.com and Klaviyo and others), adding 1.6 MB and 2.1 s of main-thread time.
Improve image delivery
1.1 MB7 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 995 ms
995 msGoogle Tag Manager costs a phone 995 ms of main-thread work and 854 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
350 ms · 615 KiB18 files are served with short cache lifetimes, so returning visitors download them again (615 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 573 ms. During a long task the page ignores taps.
niceincontact.com adds 434 ms
434 msniceincontact.com costs a phone 434 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Reduce unused CSS
150 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 90 ms
90 msYour server sent the HTML in 90 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.7 s
13.7 sYour largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “wwc-announcement-slide-en.jpg”.
Time to Interactive: 26.4 s
26.4 sThe page becomes fully interactive after 26.4 s. Good is under 3.8 s.
Total Blocking Time: 2.8 s
2.8 sScripts block taps and scrolling for 2.8 s in total while the page loads. Good is under 200 ms.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 162 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 131 ms
131 msReal visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 589 ms
589 msReal visitors wait 589 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.051
0.051The layout barely moves while loading (CLS 0.051, good is under 0.1).
Images and page weight
Page weight: 5.7 MB in 165 requests
5.7 MBYour homepage downloads 5.7 MB in 165 requests on a phone: images 3.4 MB (40), scripts 1.9 MB (63) and fonts 212 KiB (10). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
869 KiB4 images are downloaded at several times the size a phone draws them, for example wwc-announcement-slide-en.jpg at 2,800 px wide, shown at 390 px. Resized copies would save about 869 KiB.
1 image below the first screen load straight away
1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings should not be empty (3 elements)
Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (164 characters)
Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
5 checks passed
Title: 59 characters
Your title is a healthy 59 characters: “Discover Valvoline Products & Solutions - Valvoline™ Global”.
Canonical URL set
The canonical URL is https://www.valvolineglobal.com/en/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.valvolineglobal.com/Sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 620 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.valvolineglobal.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343230390&tm=gtm002&Ver=2&mid=64f46844-6a0f-45e7-9ccf-4c38eebd210d&bo=1&sid=c5fdb1a0d46511f1ad09bd40224e74da&vid=c5fdd160d46511f1aec6712932ffe771&vids=1&msclkid=N&pi=9.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'offsetWidth')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
18 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 620 words of copy
The homepage carries about 620 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “JOIN THE CELEBRATION” and “LEARN MORE”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
12 trackers load before any consent
12Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at valvolineglobal.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Episerver
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on valvolineglobal.com, including 16 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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