vanderpumpwines.com website review

17 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, accessibilityassistant.com and Cloudflare CDN and others), adding 2.2 MB and 186 ms of main-thread time.

useifsapp.com costs a phone 0 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 images could be 62 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

1 long task block the main thread while loading, the longest for 128 ms. During a long task the page ignores taps.

About 11 KiB of CSS is downloaded but never applied on this page.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

6 images are downloaded at several times the size a phone draws them, for example 4021022241339855161.jpg at 1,080 px wide, shown at 190 px. Resized copies would save about 890 KiB.

Your homepage downloads 3.7 MB in 208 requests on a phone: images 2.1 MB (22), other files 881 KiB (109) and scripts 545 KiB (45). Under 2 MB keeps phones on slow connections fast.

6 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (157 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Your title is only 16 characters: “Vanderpump Wines”. Between 30 and 65 characters leaves room to say what you do and for whom.

1 link has no real href, so search engines can't follow it.

Your <h1> is empty.

The homepage links to 41 pages on vanderpumpwines.com and 5 external pages.

https://vanderpumpwines.com/pages/retailers, https://vanderpumpwines.com/pages/affiliate, https://vanderpumpwines.com/policies/terms-of-service and https://vanderpumpwines.com/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://vanderpumpwines.com/pages/affiliate has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 112 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.